# Manga Marketing The popularity of cult anime cartoons is making its way into mainstream campaigns. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 10, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/manga-marketing ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Manga Marketing trend? **Manga Marketing:** As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14 to Aug 12, 2014 - Published: Sep 10, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Manga Marketing trend ### Anime and Manga in Mainstream Culture Aspects of Asian culture like anime and manga cartoons are becoming more approachable to mass consumers ### Nostalgic Branding Using Iconic Anime Characters Campaigns are using elements of Asian culture like cult classics such as Sailor Moon and Pokemon to incite nostalgia and intrigue. ### Anime and Manga-Themed Travel Campaigns Companies are launching anime and manga-themed travel campaigns with fun activities and opportunities for passionate fans. ## What the Manga Marketing trend means for industry ### For Advertising and Marketing Companies use anime and manga characters to promote their products or services, targeting fans of the popular culture ### For Travel and Hospitality Companies are offering anime and manga-themed travel packages and hotel experiences to attract fans and provide unique experiences ### For Banking and Insurance Companies are using anime characters to promote their banking and insurance services, making them more relatable and personable ## Trend signals for Manga Marketing Trend score 3.3 out of 10, from popularity 61%, activity 31%, freshness 8%. - Popularity: 61% - Activity: 31% - Freshness: 8% ## Examples of the Manga Marketing trend 5 featured examples from Jan 14 to Aug 12, 2014. - [Anime Banking Campaigns](https://www.trendhunter.com/trends/bank-ad): Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters (Category: Marketing) Implication: Opportunity for banks to leverage anime characters and storytelling techniques in their marketing campaigns to engage with customers in a unique and memorable way. - [Anime Hotel Campaigns](https://www.trendhunter.com/trends/peninsula-tokyo-campaign): The Pokemon Hotel Adventure is Part of a New Peninsula Tokyo Campaign (Category: World) Implication: Luxury hotels can tap into the growing demand for experiential travel by offering themed activities and immersive experiences for guests. - [Adorable Anime Soccer Mascots](https://www.trendhunter.com/trends/fifa-2014): Japan Chose Pikachu as the Mascot for the FIFA 2014 Games (Category: Lifestyle) Implication: The use of anime mascots in sports events creates disruptive innovation opportunities in the sports marketing industry. - [Anime-Inspired Singer Ads](https://www.trendhunter.com/trends/sistar): The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial (Category: Pop Culture) Implication: The e-commerce industry can explore collaborations with popular anime shows or characters to attract younger consumers and enhance brand visibility through unique marketing campai… - [Anime Monster Travel Campaigns](https://www.trendhunter.com/trends/all-nippon-airway): All Nippon Airways Has a Special Summer Pokemon Travel Campaign (Category: World) Implication: Airlines can leverage popular franchises to create unique travel experiences and attract a wider customer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)