# Mammalian Cannabis Brands offer cannabis-infused food products for pets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 11, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mammalian-cannabis ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Mammalian Cannabis trend? **Mammalian Cannabis:** Traditionally, pet owners would turn to medication to relieve pets dealing with pain, anxiety or sleep disorders. Today some pet owners are turning to CBD-infused snacks to ease these ailments. ## The consumer insight behind the Mammalian Cannabis trend Where the cannabis industry was once largely considered a recreational one, in North America it's now associated with all-encompassing lifestyles and daily rituals. This shift has been facilitated by consumers and brands through activism, a push for legalization policies and aggressive re-branding campaigns. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 31, 2016 to Jan 11, 2018 - Published: Jan 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mammalian Cannabis trend ### Cannabis-infused pet products More pet owners are turning to CBD-infused snacks to relieve pains and ailments in dogs and cats. ### Lifestyle shift towards cannabis-infused products Cannabis industry is no longer considered recreational but rather associated with all-encompassing lifestyles and daily rituals. ### Medical use of cannabis products for pets Cannabis products are no longer limited to human medical use but now extend to dogs and cats. ## What the Mammalian Cannabis trend means for industry ### For Pet industry Companies can offer new CBD-infused pet treatments and products to gain a competitive advantage in the pet industry. ### For Cannabis industry Companies in the cannabis industry can expand into the pet industry by creating innovative cannabis-infused products for pets. ### For Medical industry The medical industry can study the effectiveness of CBD products used on pets, and create new forms of cannabis-infused medicines for use on animals. ## Workshop question How can your brand better insert itself into consumers' lifestyles and rituals? ## Trend signals for Mammalian Cannabis Trend score 3.1 out of 10, from popularity 38%, activity 48%, freshness 8%. - Popularity: 38% - Activity: 48% - Freshness: 8% ## Examples of the Mammalian Cannabis trend 4 featured examples from Oct 31, 2016 to Jan 11, 2018. - [Doggie CBD Tinctures](https://www.trendhunter.com/trends/cbd-medico-pet-tincture): CBD Medico Pet Tinctures Treat Anxiety & Pain in Dogs and Cats (Category: Lifestyle) Implication: CBD-based pet products offer disruptive innovation opportunities for companies in the pet industry seeking to cater to the growing demand for natural remedies. - [Cannabis-Infused Pet Treats](https://www.trendhunter.com/trends/treatibles): 'Treatibles' Use Cannabis to Remedy Ailments in Pets (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating cannabis-based treatments into the pet care industry to offer alternative solutions for pet health issues. - [Flavored CBD Dog Biscuits](https://www.trendhunter.com/trends/cbd-dog-cookies): Animalitos CBD Dog Cookies are Formulated to Treat Anxiety and Pain (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create innovative products and services to address the health and wellness needs of pets, leveraging herbal and alternative treatments. - [Hemp-Based Dog Medicine](https://www.trendhunter.com/trends/therabis): 'Therabis' Comes in Various Fomulae for Different Dogs' Ailments (Category: Lifestyle) Implication: The veterinary industry can leverage the trend of hemp-based pet products to provide new and effective treatment options for animals in need. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)