# Makeover Marketing Tutorial-style home decor videos capture the attention of young adults. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 9, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/makeover-marketing ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Makeover Marketing trend? **Makeover Marketing:** Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 11, 2016 to Sep 15, 2017 - Published: Nov 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Makeover Marketing trend ### Tutorial-style Marketing Furniture and decor brands are adapting their message in easy-to-digest and fun-to-watch formats, such as tutorial-style videos, to engage millennial consumers. ### Collaborative Living Space Companies, such as IKEA and Hypebeast, are partnering to offer college roommates advice, inspiration and products that help both parties explore their individuality, while maintaining a happy environment that they can both co-exist in. ### Instagram Story Hacks Companies are exploring creative hacks to modify traditional social media platforms, such as Lowe's hackathon that enabled Instagram users to tap and transform the space that perfectly fits the dimensions of one's mobile phone. ## What the Makeover Marketing trend means for industry ### For Home Decor and Furnishing Opportunities exist for manufacturers and retailers to create easy-to-digest and fun-to-watch formats, such as tutorial-style videos, to engage millennial consumers. ### For Architecture and Design Companies seek to partner with influencers to inspire a higher level of engagement with younger generations and demonstrate the potential for creativity, personalization, and customization in designing personal spaces. ### For Social Media Innovation opportunities arise for marketing campaigns and creative hacks that modify traditional social media platforms, and amplify brand messaging beyond traditional outlets. ## Workshop question What would make your consumer stop what they're doing to watch your advertisement? ## Trend signals for Makeover Marketing Trend score 2.8 out of 10, from popularity 43%, activity 31%, freshness 8%. - Popularity: 43% - Activity: 31% - Freshness: 8% ## Examples of the Makeover Marketing trend 4 featured examples from Jul 11, 2016 to Sep 15, 2017. - [Collaborative Dormitory Makeovers](https://www.trendhunter.com/trends/ikea-and-hypebeast): IKEA and Hypebeast Partnered to Help Decorate College Dorms (Category: Art & Design) Implication: Retailers in the home goods sector, like IKEA, can increase their reach by partnering with lifestyle brands, like Hypebeast, to offer collaborative solutions for shared living spa… - [Mobile Room Makeovers](https://www.trendhunter.com/trends/room-makeovers): Lowe's Hacked Instagram Stories by Transforming a Small-Scale Vertical Room (Category: Tech) Implication: Opportunity to utilize creative hacks and gamification techniques to engage with consumers on mobile viewing platforms. - [Mom-Hosted Home Decor Vlogs](https://www.trendhunter.com/trends/lifestyle-blogger): A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents (Category: Social Media) Implication: Disruptive innovation opportunities in the field of interior design, specifically targeting children's room decor. - [Rejuvenated Home Office Ads](https://www.trendhunter.com/trends/ikea-home-tour): This IKEA Home Tour Video Features a Comprehensive Makeover (Category: Art & Design) Implication: This industry can capitalize on the home office makeovers trend by promoting versatile and inspiring products specifically designed for home office spaces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)