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# Maintenance Made Fun
Luxury and gimmicky toothbrush innovations illustrate the appeal of hygiene.

By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/maintenance-made-fun-luxury-and-gimmicky-toothbrush-innovations-illustrate

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 6

## What is the Maintenance Made Fun trend?

**Maintenance Made Fun:** A range of dental innovations have changed the act of brushing teeth, including child-geared products such as musical toothbrushes and happy face suction cups to make oral hygiene fun, to products that make the act more convenient such as pre-pasted and flossing toothbrushes.

Oral hygiene has improved dramatically in North America over the last four decades, due to an increase in awareness, education and dental innovation. There is a clear demand for products that make necessary tasks more convenient or enjoyable.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Nov 17, 2006 to Jul 23, 2007
- Published: Nov 12, 2007
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Themes within the Maintenance Made Fun trend

### Innovative Toothbrush Designs

The dental industry is constantly evolving with the development of innovative toothbrush designs that make oral hygiene more convenient, enjoyable, and efficient

### Consumer Desire for Efficiency

Consumers are looking for products that are efficient and provide a useful and necessary service or product

### Whimsical Hygiene Products

With today's chaotic world, consumers want to escape and enjoy an element of fantasy, creating an opportunity for incorporating whimsy into hygiene products

## What the Maintenance Made Fun trend means for industry

### For Dental Industry

The dental industry should continue innovating by developing products that make oral hygiene more convenient, enjoyable, and efficient

### For Personal Hygiene Industry

The personal hygiene industry can incorporate whimsical elements into traditional products to appeal to consumers' desire for escapism

### For Travel Industry

The travel industry should continue to make compact-sized items to cater to the frequent traveler, such as the OHSO-designed toothbrush

## Trend signals for Maintenance Made Fun

Trend score 3.7 out of 10, from popularity 49%, activity 55%, freshness 8%.

- Popularity: 49%
- Activity: 55%
- Freshness: 8%

## Examples of the Maintenance Made Fun trend

6 featured examples from Nov 17, 2006 to Jul 23, 2007.

- [Self-Dispensing Toothpaste](https://www.trendhunter.com/trends/self-dispensing-toothpaste-toothbrush): The OHSO-Designed Toothbrush (Category: Unique)
  Implication: The OHSO toothbrush disrupts the travel accessories industry by offering a compact and efficient toothbrush for travelers.
- [TiFinity](https://www.trendhunter.com/trends/tifinity-the-titan-toothbrush): $50 Titanium Toothbrush (Category: Lifestyle)
  Implication: The introduction of titanium toothbrushes opens up opportunities for manufacturers in the healthcare products industry to develop innovative oral care solutions.
- [Hydrogen Ion Toothbrush](https://www.trendhunter.com/trends/the-future-of-brushing-teeth-solar-panels-and-electron-semiconductors): Japanese Toothbrush Uses Solar Panels and Semiconductors (Category: Lifestyle)
  Implication: The oral care industry can explore the adoption of optical technology toothbrushes for enhanced dental hygiene.
- [Toothbrush Torch](https://www.trendhunter.com/trends/toothbrush-torch-shining-the-light-on-your-teeth): Shining The Light On Your Teeth (Category: Tech)
  Implication: The oral care industry is ripe for disruption with innovative products, such as toothbrushes with built-in lights and mirrors.
- [Flossing Toothbrush](https://www.trendhunter.com/trends/flossing-toothbrush-brush-and-floss-at-once): The Lazy Way To Clean Your Teeth (Category: Unique)
  Implication: Opportunities exist for dental care product manufacturers to develop innovative solutions that combine brushing and flossing in a single device.
- [Prepasted Toothbrush to Go](https://www.trendhunter.com/trends/prepasted-toothbrush-fo-the-go) (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Develop innovative personal care products that cater to the needs of busy travelers, offering convenience, efficiency, and compactness.

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