# Mainstream Vegan Mainstream candy brands are offering vegan alternatives to original products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-vegan ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Mainstream Vegan trend? **Mainstream Vegan:** Multinationals and well-known brands that offer candy are now adapting to vegan diets and preferences, and are offering versions of their candy products that are suitable to eat for people who don't consume meat or dairy. ## The consumer insight behind the Mainstream Vegan trend Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated. Whether for health or ethical reasons, veganism is more mainstream now and consumers in this space expect that brands offer them quality alternatives to available products. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2020 to Dec 8, 2021 - Published: Feb 18, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mainstream Vegan trend ### Veganism Consumers' expectations for brands are rising as they demand that their various dietary restrictions and preferences are accommodated. ### Health Awareness Consumers are increasingly changing their diets to look for alternative animal-free nutrients and snacks. ### Sustainable Packaging Candy Kittens has partnered with TreeSisters to plant one tree for every purchase made. ## What the Mainstream Vegan trend means for industry ### For Food and Beverage Multinationals and well-known brands that offer candy are now adapting to vegan diets and preferences. ### For E-Commerce The build-your-own advent calendar doubles as a decorative piece of holiday decor. ### For Packaging Industry Brands are adopting sustainable packaging to meet the consumers' demand for better environmental values. ## Workshop question How is your brand prioritizing the varying needs of its customers? ## Trend signals for Mainstream Vegan Trend score 4.3 out of 10, from popularity 62%, activity 56%, freshness 11%. - Popularity: 62% - Activity: 56% - Freshness: 11% ## Examples of the Mainstream Vegan trend 5 featured examples from Aug 11, 2020 to Dec 8, 2021. - [Vegan Candy Advent Calendars](https://www.trendhunter.com/trends/advent-calendar-tree): Candy Kittens' Advent Calendar Tree Shares Gourmet Vegan Sweets (Category: Art & Design) Implication: Businesses in the candy manufacturing industry can explore the opportunity of producing more vegan-friendly sweets and candy to meet the growing consumer demand - [Vegan Gummy Candies](https://www.trendhunter.com/trends/starburst): Starburst Unveiled the Plant-Based Original Gummies in Four Flavors (Category: Lifestyle) Implication: The introduction of a vegan version of a popular confectionery product shows how companies in this industry are adapting to the changing consumer landscape. - [Vegan-Friendly Chocolate Bars](https://www.trendhunter.com/trends/vegan-candy-bars): These Mars Vegan Candy Bars will be Available in the UK (Category: Marketing) Implication: Developing vegan-friendly and free-from products to cater to the growing demand for alternative food options - [Vegan-Friendly Candy Products](https://www.trendhunter.com/trends/rowntrees-fruit-pastilles): Rowntree’s Fruit Pastilles are Now Suitable for Vegan Consumers (Category: Marketing) Implication: Opportunity to innovate and stay relevant to the market through developing vegan-friendly product lines. - [High-Quality Gummy Candies](https://www.trendhunter.com/trends/jelly-belly-gummies): Jelly Belly Gummies will be Available Starting in September (Category: Marketing) Implication: Disruptive innovation opportunities for confectionery companies to develop premium and healthier gummy candies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)