# Mainstream Turmeric Turmeric emerges as a powerhouse ingredient across sectors. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-turmeric ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Mainstream Turmeric trend? **Mainstream Turmeric:** In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 6 to Dec 14, 2016 - Published: Jan 7, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Mainstream Turmeric trend ### Versatile Ingredients Turmeric emerging as a powerhouse ingredient across sectors shows a trend towards brands using versatile and recognizable ingredients in their products to align with wellness-driven consumers. ### Turmeric as Anti-Inflammatory Property Gaia Herbs' Turmeric Golden Milk enriched with Dates and Herbs trend shows that consumers are interested in consuming natural products that contain the anti-inflammatory properties of turmeric. ### Plant-Based and Organic Products Primal Joint Support Vegetarian Anti-Inflammatory Capsules trend indicates the growing popularity of pure, organic, vegetarian and natural products. ## What the Mainstream Turmeric trend means for industry ### For Wellness Industry The versatile use of turmeric and its anti-inflammatory properties opens opportunities for the wellness industry to incorporate them into their products and services. ### For Food and Beverage Industry The popularity of turmeric as a versatile ingredient creates opportunities for the food and beverage industry to provide healthier and natural options for their consumers. ### For Beauty Industry Turmeric-infused face creams show a disruptive innovation opportunity for the beauty industry to use natural and organic ingredients as alternatives to synthetic products. ## Workshop question How can you repackage simple elements to create an exciting new product or service for curious consumers? ## Trend signals for Mainstream Turmeric Trend score 2.4 out of 10, from popularity 36%, activity 30%, freshness 8%. - Popularity: 36% - Activity: 30% - Freshness: 8% ## Examples of the Mainstream Turmeric trend 6 featured examples from Jan 6 to Dec 14, 2016. - [Powdered Turmeric Supplements](https://www.trendhunter.com/trends/turmeric-golden-milk): Gaia Herbs' Turmeric Golden Milk is Enriched with Dates and Herbs (Category: Lifestyle) Implication: Health supplement companies can capitalize on the trend by developing and promoting powdered turmeric supplements and their anti-inflammatory benefits. - [Vegetarian Anti-Inflammatory Capsules](https://www.trendhunter.com/trends/primal-joint-support): 'Primal Joint Support' Uses Celadrin and Turmeric (Category: Lifestyle) Implication: The health and wellness industry can benefit from creating and promoting vegetarian anti-inflammatory supplements that incorporate natural ingredients like Celadrin and turmeric c… - [Dog-Friendly Teas](https://www.trendhunter.com/trends/tea-for-dogs): Puppy Cake Makes Organic Herbal Tea for Dogs (Category: Lifestyle) Implication: The pet food and beverage industry can benefit from the growing trend of functional and healthy pet beverages. - [Turmeric-Infused Face Creams](https://www.trendhunter.com/trends/vicco-turmeric-skin-cream): Vicco Turmeric Skin Cream Combines Turmeric Root with Sandalwood (Category: Fashion) Implication: Incorporating Ayurvedic principles and turmeric-based ingredients in skincare products can disrupt the beauty and cosmetics industry. - [Fortified Spice Tonics](https://www.trendhunter.com/trends/healthy-body-function): The Tonic2 Promotes a Healthy Dose of Turmeric for Healthy Body Function (Category: Lifestyle) Implication: Health supplement companies can add fortified spice tonics and similar multi-benefit supplements to their product lineup. - [Anti-Thinning Shampoos](https://www.trendhunter.com/trends/haircare-product): The Scalp Care Haircare Products by Paul Mitchell Build Stronger Strands (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend of natural haircare products to develop innovative and effective solutions for various hair concerns. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)