# Mainstream Substitution Jackfruit is used as a meat substitute in a variety of dishes. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 22, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-substitution ## Key Figures - Trend score: 2.8/10 - Evidence articles: 8 ## What is the Mainstream Substitution trend? **Mainstream Substitution:** Referred to by some as a "miracle fruit," jackfruit has quickly rushed onto North American menus as a popular meat substitute. This progression demonstrates the experimental nature of health-driven consumers and the ever-evolving world of vegan culinary innovations and the influence of this on CPG products and menu items. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 12, 2016 to Jan 3, 2019 - Published: Jun 22, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Mainstream Substitution trend ### Plant-Based Meat Substitutes The increasing popularity of plant-based diets and environmental concerns is leading to a surge in demand for creative meat substitutes. ### Flavorful Fruit-Based Alternatives Customers are increasingly interested in unique fruit-based meat substitutes like jackfruit that can be well-seasoned and taste like meat. ### Convenient Plant-Based Fast Food Demand for quick, affordable, and plant-based food options for on-the-go millennials is driving innovation in the fast food industry. ## What the Mainstream Substitution trend means for industry ### For Food and Beverage Companies in the food and beverage industry can capitalize on the trend towards plant-based diets and develop innovative meat substitute products using fruits like jackfruit. ### For Health and Wellness The rise of veganism and plant-based diets highlights the need for the health and wellness industry to develop and market products that appeal to conscious and health-driven consumers. ### For Sustainability The growing concern around the impact of meat production on the environment is driving companies in sustainable agriculture and food production to develop innovative and environmentally-friendly meat substitute options. ## Workshop question How can you satisfy your discerning customers in introducing new-to-them rituals that support their health and wellness goals? ## Trend signals for Mainstream Substitution Trend score 2.8 out of 10, from popularity 47%, activity 29%, freshness 8%. - Popularity: 47% - Activity: 29% - Freshness: 8% ## Examples of the Mainstream Substitution trend 8 featured examples from Jan 12, 2016 to Jan 3, 2019. - [Vegan Jackfruit Wraps](https://www.trendhunter.com/trends/vegan-wrap): Starbucks' New Vegan Wrap is Stuffed with Pulled BBQ Jackfruit (Category: Lifestyle) Implication: The rise of plant-based meat replacements in Starbucks' offerings creates an opportunity for QSRs to expand their vegetarian and vegan menus. - [Taco Croissant Hybrids](https://www.trendhunter.com/trends/taco-croissant): This San Franciscan Bakery Invented the Tacro With Different Fillings (Category: Lifestyle) Implication: The food and beverage industry can benefit by adopting innovative creations like the Tacro to attract new customers and expand their food offerings. - [Jackfruit Meat Substitutes](https://www.trendhunter.com/trends/meat-substitute): The Jackfruit Company Uses Fruit as a Flavorful Alternative to Meat (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating jackfruit as a meat alternative in various processed products, such as vegan burgers or vegetarian stir-fries. - [Spicy Jackfruit Pizzas](https://www.trendhunter.com/trends/virtuous-pie): Virtuous Pie's 'Kim Jack' Puts a Vegan Spin on Classic Korean Flavors (Category: Lifestyle) Implication: The plant-based food industry is experiencing rapid growth and innovation as consumers become more interested in environmental sustainability and ethical considerations around mea… - [Plant-Powered Jackfruit Pizzas](https://www.trendhunter.com/trends/jackfruit-pizza): Pizza Hut UK's Jackfruit Pizza Helps Consumers "Cheat on Meat" (Category: Lifestyle) Implication: Food and beverage companies can explore and invest in plant-based products and alternatives to meet the growing demand for vegan options. - [Canned Jackfruit Meat](https://www.trendhunter.com/trends/jackfruit-meat): Native Forest's Organic Young Jackfruit is Branded as a Meat Alternative (Category: Lifestyle) Implication: The plant-based food industry can capitalize on the trend of fruit meat alternatives by developing innovative and delicious products using jackfruit. - [Plant-Based Pulled Pork Burgers](https://www.trendhunter.com/trends/pulled-pork-bbq): Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit (Category: Lifestyle) Implication: Fast food chains are incorporating more plant-based options into their menus to cater to the growing demand for vegan and vegetarian options. - [Curried Jackfruit Entrees](https://www.trendhunter.com/trends/jackfruit-curry): Trader Joe's Yellow Jackfruit Curry is a Plant-Based Frozen Meal (Category: Lifestyle) Implication: The demand for more plant-based frozen meals opens up opportunities for manufacturers and retailers in the frozen food industry to develop innovative plant-based options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)