# Mainstream Moringa The newly minted superfood becomes a mainstay hair and skincare ingredient. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 30, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-moringa ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Mainstream Moringa trend? **Mainstream Moringa:** Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 25, 2017 to May 15, 2018 - Published: May 30, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Mainstream Moringa trend ### Plant-based ingredients The proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover a wide range of topical benefits as possible. ### Multipurpose skincare products Many beauty consumers who are looking to nourish their skin from both the inside out, as well as with topical treatments, are turning to a number of 'skin food' products that are simple, multipurpose and celebrate natural ingredients. ### Environmental stressors protection Ingredients like moringa extract and marrubium stem cells are vital to fighting everything from fatigue and inflammation to the telltale signs of dehydration and dullness by protecting skin from damages of environmental stressors such as pollution. ## What the Mainstream Moringa trend means for industry ### For Natural Skincare Industry As consumers are looking for natural and plant-based ingredients, this industry should focus on creating multipurpose skincare products that celebrate natural ingredients. ### For Anti-aging and wellness Industry As Moringa oil is rich in cytokinin zeatin that stimulates cell division and growth, brands in this industry can create products that help reduce and reverse the effects of aging. ### For Hair Care Industry Brands in this industry can create restorative hair sprays that help in maximizing moisture retention, boosting curls, improving elasticity and definition, reducing frizziness, as well as strengthening, conditioning and protecting the hair. ## Workshop question How can you highlight the makeup of your product as meeting as many customer needs as possible? ## Trend signals for Mainstream Moringa Trend score 3.3 out of 10, from popularity 57%, activity 33%, freshness 8%. - Popularity: 57% - Activity: 33% - Freshness: 8% ## Examples of the Mainstream Moringa trend 6 featured examples from Aug 25, 2017 to May 15, 2018. - [Latina-Owned Hair Care Startups](https://www.trendhunter.com/trends/rizos-curls): Rizos Curls Specializes in Artisan Curly Hair Products (Category: Fashion) Implication: Opportunity for beauty companies to develop organic-based hair care products that cater to the increasing demand for clean beauty. - [Beautifying Moringa Oils](https://www.trendhunter.com/trends/superleaf): Superleaf's Moringa Skin Food Moisturizes, Reduces Inflammation and More (Category: Lifestyle) Implication: Opportunity for companies to develop and market multipurpose skincare products using natural ingredients. - [Restorative Moringa Hair Sprays](https://www.trendhunter.com/trends/spray-for-hair): The Main Choice's Spray for Hair Helps to Boost Moisture Retention (Category: Fashion) Implication: The introduction of moringa-based hair sprays and treatments can create a new market segment within the haircare industry focused on natural and moisturizing hair products. - [Moringa Skin Products](https://www.trendhunter.com/trends/true-moringa): 'True Moringa' Infuses All Its Products With Natural Moringa Oil (Category: Fashion) Implication: There is an opportunity for companies in the skincare industry to create products that utilize natural ingredients, like moringa oil, to offer unique benefits to consumers. - [Concentrated Nutrient Creams](https://www.trendhunter.com/trends/multinutrient-day-cream): Allies of Skin's Multi-Nutrient Day Cream Boasts Moringa Extract (Category: Fashion) Implication: The skincare industry can explore nutrient-dense formulas and natural ingredients to create products that offer multi-benefit solutions for the skin. - [Radiance-Boosting Moringa Masks](https://www.trendhunter.com/trends/moringa-renewal-treatment-mask): Emma Hardie's Moringa Renewal Treatment Mask Revives Stressed Skin (Category: Fashion) Implication: The beauty industry can capitalize on the moringa skincare trend by introducing products that use it as a main ingredient. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)