# Mainstream Lavender The use of lavender as a flavor enters CPG and the QSR space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 9, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-lavender ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Mainstream Lavender trend? **Mainstream Lavender:** Brands in QSR and CPG are taking note of the growing popularity of lavender as a flavor in artisanal food spaces, and are adopting it into their own products. The expansion of this flavor comes as brands adapt to the increasingly wellness-minded nature of modern consumers' consumption habits. ## The consumer insight behind the Mainstream Lavender trend The QSR space isn't typically known for offering luxury food and beverages. Because of its focus on quick and affordable foods, consumers often associate it with convenience--however on the flip side of that is that it's commonly understood that QSRs are unhealthy. The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction. ## At a Glance - Evidence: 4 featured examples - Articles from: May 19, 2018 to May 8, 2019 - Published: May 9, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mainstream Lavender trend ### Floral Flavors Brands are taking note of the growing popularity of floral flavors in artisanal food spaces, and are adopting it into their own products. ### Health-Conscious Convenience The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction. ### Low-Calorie, Bold Flavor Many health-conscious consumers are looking for bold flavor experiences that are low in calories and sugar. ## What the Mainstream Lavender trend means for industry ### For Food and Beverage Floral, artisanal flavors and low-calorie, bold flavors are trends within the food and beverage industry. ### For Quick Service Restaurants The QSR space has opportunities to shift consumer perception to a more positive direction with the introduction of elevated ingredients and health-conscious options. ### For Wellness and Self-Care Health-conscious consumers looking for low-calorie, bold flavors suggest a trend within the wellness and self-care industry. ## Workshop question How could your brand adopt a growing trend in the artisanal space? ## Trend signals for Mainstream Lavender Trend score 4.1 out of 10, from popularity 69%, activity 46%, freshness 8%. - Popularity: 69% - Activity: 46% - Freshness: 8% ## Examples of the Mainstream Lavender trend 4 featured examples from May 19, 2018 to May 8, 2019. - [Soothing Lavender Slushies](https://www.trendhunter.com/trends/vitaminwater-chill): 7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor (Category: Lifestyle) Implication: Innovating with new natural flavor profiles to attract health-conscious customers to beverages and frozen drinks. - [Lavender-Flavored Almond Beverages](https://www.trendhunter.com/trends/nondairy-drink): Trader Joe's Creamy Non-Dairy Drink Comes in a Unique Flavor (Category: Lifestyle) Implication: The plant-based milk industry can explore incorporating floral flavors and unique flavor combinations to attract consumers looking for alternative and refreshing options. - [Craft-Fermented Coconut Yogurts](https://www.trendhunter.com/trends/fermented-coconut-yogurt): Culina's Plant-Based, Dairy-Free Yogurt is Packed with Probiotics (Category: Lifestyle) Implication: Culina's plant-based coconut yogurt products showcase the potential for innovation and expansion within the plant-based food industry as consumers seek out dairy-free alternatives. - [Temperature Extreme Refreshments](https://www.trendhunter.com/trends/vitaminwater-fire-and-ice): The New Vitaminwater Fire and Ice Drinks are Vitamin-Fortified (Category: Lifestyle) Implication: The beverage industry can explore innovative ways to create flavorful and refreshing hydration options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)