# Mainstream Keto Well-known brands are experimenting with releasing keto-friendly products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 25, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-keto ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Mainstream Keto trend? **Mainstream Keto:** Large brands are cashing in on the continued popularity of keto diets and offering keto versions of their own products. These include everything from keto-friendly baking mixes to beverages from well-known brands. ## The consumer insight behind the Mainstream Keto trend As consumers explore the various dietary restrictions and habits that work for them, their expectations for brands are also going up. People now expect that brands meet their more niche needs and preferences, rather than taking one-size-fits-all approaches to products in the food and beverage space ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 2, 2019 to Feb 25, 2021 - Published: Feb 25, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Mainstream Keto trend ### Mainstream Keto Products Large brands are offering keto versions of their products as consumers explore niche dietary restrictions and preferences. ### Speciality Diet Menu Offerings Restaurants are launching menu items that cater to diet-centric customers, such as paleo, keto, and Whole30 options. ### Low Carb, High Fat Products Food and beverage brands, such as Bolthouse Farms and Dole, are launching products that cater to the keto and low-carb trend. ## What the Mainstream Keto trend means for industry ### For Food & Beverage Brands in this industry can innovate new product lines that cater to the growing demand for specialty diets and low carb, high fat options. ### For Fitness & Weight Loss This industry can adopt keto-friendly products to help consumers reach their dietary goals. ### For Home Cooking & Baking This industry can innovate new products that make it easy to enjoy guilt-free desserts and meals at home, without compromising on taste. ## Workshop question How is your brand catering to consumers' more niche needs and preferences? ## Trend signals for Mainstream Keto Trend score 4.2 out of 10, from popularity 63%, activity 52%, freshness 10%. - Popularity: 63% - Activity: 52% - Freshness: 10% ## Examples of the Mainstream Keto trend 4 featured examples from Jan 2, 2019 to Feb 25, 2021. - [Keto-Friendly Dessert Mixes](https://www.trendhunter.com/trends/duncan-hines-keto-friendly): Duncan Hines Keto Friendly Mixes & Frostings are Low in Net Carbs (Category: Lifestyle) Implication: The food and beverage industry can seize the opportunity to create more products that cater to health-conscious consumers looking for keto-friendly and low-carb dessert options. - [Plant-Based Keto Beverages](https://www.trendhunter.com/trends/plantbased-keto1): Bolthouse Farms Recently Debuted a Vegan Range of Its Protein Drinks (Category: Lifestyle) Implication: Potential for disruptive innovation in the food and beverage industry with plant-based keto beverages. - [Keto-Friendly Smoothie Blends](https://www.trendhunter.com/trends/keto-friendly-smoothie): Dole's Keto Berry Blend is Full of Healthy Fats & Limited Carbs (Category: Lifestyle) Implication: Food and beverage companies and producers can develop keto-friendly products to cater to the high-fat, low-carb diet trend. - [Mexican-Style Diet Bowls](https://www.trendhunter.com/trends/specialty-diet): Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets (Category: Lifestyle) Implication: Opportunity for restaurants to differentiate themselves by offering speciality diet-friendly menu items and capturing a niche market of health-conscious customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)