Insects as a protein source becomes more prevalent in various goods and products
Once regarded as more of a novelty food product, insects and their nutritional benefits are becoming more widely appreciated among consumers looking for alternative protein sources. As a result, we're seeing the integration of everything from crickets to silkworms into mainstream packaged goods as well as restaurant menus. Such widespread availability not only speaks to the rise of alternative protein sources. but the general shift in foodie culture toward products that are not only nutritious but that are experiential and share-worthy in nature.
Workshop Question - What adjacent marketing or obscure trend could you tap into to add an experiential feature to your product or service?
