# Mainstream Hipster Defying popularity is no longer a subculture. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 13, 2009, updated Oct 24, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-hipster-defying-popularity-has-become-popular ## Key Figures - Trend score: 6.2/10 - Evidence articles: 12 ## What is the Mainstream Hipster trend? **Mainstream Hipster:** In the past, 'hipsters' were those who rebelled against mainstream culture, but today vintage fashion, indie rock, alternative music, and independent films have become widely popular. Hipster communities are predominant in certain cities now and even mega brands are tailoring their designs to this group. ## At a Glance - Evidence: 12 featured examples - Articles from: Feb 12 to Oct 10, 2009 - Published: Oct 13, 2009 - Last updated: Oct 24, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Examples of the Mainstream Hipster trend 12 featured examples from Feb 12 to Oct 10, 2009. - [Armpit Tattoos](https://www.trendhunter.com/trends/armpit-tattoo-bouquet): Underarm Flower Bouquet Ink on Pretty Hipsters in Toronto (Category: Art & Design) Implication: The growing trend of armpit tattoos presents lucrative opportunities for tattoo artists and studios. - [NYC Hipster Uniforms](https://www.trendhunter.com/trends/cut-off-shorts-and-stockings): Cut Off Shorts & Stockings Are Unofficial Look of Summer 09 (Category: Fashion) Implication: Fashion brands can tap into the trend of cut-off shorts and stockings to create innovative designs and cater to the demand for sustainable and durable clothing options. - [Hipster Photoblogs](https://www.trendhunter.com/trends/hipster-photo-blog-the-hipster-is-alive-and-well-worldwide): Global Blogs Document Underground Hotspots, Style & Nightlife (Category: Fashion) Implication: Hipster photography and vintage fashion present opportunities for the fashion industry to cater to niche markets and subcultures. - [Mean Street Fashion Blogs](https://www.trendhunter.com/trends/look-at-this-hipster): ‘Look at This F*cking Hipster' Torments Fashion Victims (Category: Unique) Implication: Disruptive innovation opportunity: Develop a virtual try-on technology that allows customers to visualize how clothing items will look on them before making a purchase. - [Leggings-Loving Editorials](https://www.trendhunter.com/trends/bregje-heinen-in-russian-vogue): Hipster Fashion Model Bregje Heinen Spices up Vogue Russia (Category: Fashion) Implication: Fashion brands can capitalize on the ongoing popularity of leggings and create new market opportunities. - [Angular Hipster Hair](https://www.trendhunter.com/trends/dior-homme-huge): Distracting ‘dos in the Dior Homme HUgE Magazine Shoot (Category: Fashion) Implication: Hair salons can embrace the trend of angular haircuts to offer innovative and bold styles to their clients. - [Hipster Street Blogs](https://www.trendhunter.com/trends/face-hunter): Face Hunter Scours the Streets for the Fashionably Cool (Category: Fashion) Implication: Disruptive innovation opportunity for street photographers to monetize their talent and turn their work into a recognized art form. - [Hipster High Fashion](https://www.trendhunter.com/trends/barneys-co-op1): Models Stir-Up a Little Trouble in the Barneys CO-OP Fall 2009 Catalogue (Category: Pop Culture) Implication: The high fashion industry is being disrupted by the emergence of the hipster aesthetic, which is leading to new opportunities for established brands and emerging designers alike. - [Hipster Cycling Fashion](https://www.trendhunter.com/trends/hipster-cycling-fashion-pedaling-into-the-future): Pedaling Into The Urban Future In Eco Style (Category: Lifestyle) Implication: The fashion industry has an opportunity to create a new line of clothing suitable for cycling that is both practical as well as stylish, catering to commuters - [Smart Hipster Headphones](https://www.trendhunter.com/trends/headphones-sony-smart): Sony Could Make the Play Button a Thing of the Past (Category: Tech) Implication: Opportunity for disruptive innovation in the headphone industry by developing headphones with smart features that enhance user experience. - [Manly Chain Accessories](https://www.trendhunter.com/trends/man-necklaces-Karlina-Rodriguez-a-hipster): Karlina Rodriguez's Man Necklaces Are Great Hipster Accessories (Category: Fashion) Implication: Fashion brands can leverage the trend of manly chain accessories to create innovative and stylish products for men's fashion. - [Hipster TV Shows](https://www.trendhunter.com/trends/stitch-n-bitch-for-hbo): Ellen Page, Alia Shawkat & Sean Tillmann Create 'Stitch n Bitch' for HBO (Category: Pop Culture) Implication: Opportunity for disruptive innovation in creating new and engaging television entertainment content. ## Themes within the Mainstream Hipster trend ### Mainstream Hipster Fashion As hipster trends become popular, fashion brands can develop lines that appeal to the masses while maintaining an alternative edge. ### Smart Accessories and Wearables Innovative accessories like smart headphones can offer new opportunities for companies to incorporate technology into fashion, making it more convenient and user-friendly. ### Non-Traditional TV Shows TV networks can explore alternative programming and create shows that feature hipster culture or target younger, alternative audiences. This can create new opportunities for unconventional talent to step up. ## What the Mainstream Hipster trend means for industry ### For Fashion and Apparel Industry This industry can take advantage of the mainstreaming of hipster culture and design clothing that is both trendy and alternative, catering to a wide range of consumers. ### For Technology Industry With the growing popularity of wearables and smart accessories like headphones, the technology industry has a chance to create more innovative products that integrate with fashion trends. ### For Entertainment Industry TV networks and producers can create unconventional TV shows that cater to alternative audiences beyond the mainstream sitcoms and dramas, allowing a new crop of artists and talents to emerge. ## Trend signals for Mainstream Hipster Trend score 6.2 out of 10, from popularity 86%, activity 91%, freshness 8%. - Popularity: 86% - Activity: 91% - Freshness: 8% ## Recent trend clusters - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)