# Mainstream Frankenfruit Genetically modified hybrid produce appeals to the average consumer. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-frankenfruit ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Mainstream Frankenfruit trend? **Mainstream Frankenfruit:** Food scientists have been genetically hybridizing fruits and vegetables for some time now, though the goals skewed toward expanded resources in developing countries and general scientific breakthroughs. The rise of foodie culture online is embracing hybridized fruit for its novelty. This creates a need for more creative combinations, and signifies strength in the novelty food and flavor movement. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 14, 2016 to May 22, 2017 - Published: Feb 9, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mainstream Frankenfruit trend ### Genetically Modified Hybrid Produce The trend supports continued breakthroughs in creating unusual produce that can be marketed to foodies as a novelty. ### Crowd-Sourcing New Food Products Companies are taking advantage of public engagement to name their latest product development, generating better engagement as a result. ### Genetically Modified Organisms Regulation Regulatory decisions about the safety and efficacy of GMOs will become more important as new hybrids become available. ## What the Mainstream Frankenfruit trend means for industry ### For Agriculture The push towards GM produce illustrates a need for continued innovation which can be monetized through the agriculture sector. ### For Genetic Research GM produce requires continued research advancement to make hybridization easier, cheaper, and safer. ### For Food Science The new wave of hybrid produce is putting pressure on food scientists to develop more innovative and unique flavour combinations. ## Workshop question How would you deliver a technologically advanced product in an approachable way? ## Trend signals for Mainstream Frankenfruit Trend score 3.6 out of 10, from popularity 53%, activity 49%, freshness 8%. - Popularity: 53% - Activity: 49% - Freshness: 8% ## Examples of the Mainstream Frankenfruit trend 4 featured examples from Jan 14, 2016 to May 22, 2017. - [Hybrid Melon Vegetables](https://www.trendhunter.com/trends/miniature-melon): The Cucamelons Offer a Miniature Melon With the Flesh of a Cucumber (Category: Lifestyle) Implication: The agricultural industry can explore the cultivation and commercialization of hybrid produce, such as the Cucamelon, to meet the demand for unique and flavorful fruits and vegeta… - [Sensory Romance Desserts](https://www.trendhunter.com/trends/white-strawberries): This Japanese Strawberry Tart is Made With White Strawberries (Category: Lifestyle) Implication: Pastry shops can use white strawberries and romantic flavor combinations to differentiate their products from competitors and create an emotional connection with customers. - [Tart Japanese Berries](https://www.trendhunter.com/trends/new-strawberry): The 'Chi-Ba+Berry' is a New Strawberry Developed in Chiba, Japan (Category: World) Implication: Innovation in strawberry farming and development of new strains can increase demand, boost revenue and generate tourism. - [Pink-Colored Pineapples](https://www.trendhunter.com/trends/pinkcolored-pineapple): These Pineapples Get Their Rosy Hue From Genetic Modification (Category: Eco) Implication: The agricultural industry can explore genetic modification techniques to produce fruits with improved characteristics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)