# Mainstream Co-Ownership Novel alternatives to individual ownership entice millennial consumers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 20, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mainstream-coownership ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Mainstream Co-Ownership trend? **Mainstream Co-Ownership:** As elaborate alternatives emerge, Millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to turn to unique sharing economy models that reap the same rewards. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 24 to Oct 15, 2015 - Published: Oct 20, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Mainstream Co-Ownership trend ### Branded Co-Ownership Programs There is a rising trend in branded co-ownership programs that offer unique sharing economy models that are focused on loosening consumers’ ties to individual ownership. ### Experiential Sharing Economy The trend of experiential sharing economy, as highlighted by Ford's Peer-2-Peer Car Sharing and luxury transit services like Leap Bus, empowers a wider range of consumers by facilitating access to high-end, resource-intensive services. ### Service Sharing Economy The service-sharing economy trend led by apps like Wand Messaging and VeryUs focuses on delivering alternative means for sharing'some kind of resource'at a lower cost. ## What the Mainstream Co-Ownership trend means for industry ### For Transportation The transportation industry can take advantage of the trend by introducing a wide range of luxury transit services offering experiential sharing solutions to consumers. ### For Technology The technology industry can benefit from the branded co-ownership programs trend by providing apps that facilitate sharing economy models and deliver innovative solutions to consumers. ### For Hospitality The hospitality industry can take cues from the trend of experiential car-sharing and hotel-sharing platforms by offering luxury services, bundled amenities and co-sharing facilities to attract millennials and younger customers. ## Workshop question How can your brand cater to generational changes in consumption habits and practices? ## Trend signals for Mainstream Co-Ownership Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%. - Popularity: 49% - Activity: 39% - Freshness: 8% ## Examples of the Mainstream Co-Ownership trend 5 featured examples from Mar 24 to Oct 15, 2015. - [Luxury Transit Services](https://www.trendhunter.com/trends/leap-transit): San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd (Category: Autos) Implication: The transportation industry can incorporate luxury and personalized services to cater to high-end and exclusive clients. - [Luxury Car-Sharing Programs](https://www.trendhunter.com/trends/carsharing-program): Audi Unite Lets Swedes Share Brand New Audi Automobiles (Category: Autos) Implication: Luxury automakers can leverage car-sharing programs to extend their brand reach, attract new customers, and increase brand loyalty. - [Experiential Car Shares](https://www.trendhunter.com/trends/car-sharing-program): Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting (Category: Autos) Implication: Ford's car-sharing program is indicative of a shift towards more socially conscious, environmentally friendly modes of transportation that rely less on personal vehicle ownership… - [Hotel-Sharing Platforms](https://www.trendhunter.com/trends/rent-vacation-properties): This Service Helps Travelers Rent Vacation Properties as a Group (Category: Tech) Implication: The hospitality industry can leverage group accommodation trends to offer larger units and attract budget-conscious travelers. - [Service Sharing Apps](https://www.trendhunter.com/trends/messaging-platform): The Wand Messaging Platform Lets Users Share Control Over Digital Accounts (Category: Tech) Implication: The Wand messaging platform disrupts the social media industry by allowing users to share account access without compromising privacy and security. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)