# Mashup Main Course Traditional meals are heightened with eclectic elements for allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 18, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/main-course-customization ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Mashup Main Course trend? **Mashup Main Course:** Adding a personal twist to traditional meals, consumers are customizing typical dishes like pizza and sandwiches with unusual added ingredients. Combining unexpected elements like seafood and cupcakes together, consumers are adapting recipes to not only fill their stomachs, but also create a more exciting consumption experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 7 to Jul 1, 2013 - Published: Dec 18, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Mashup Main Course trend ### Customized Meals Consumers are customizing typical dishes like pizza and sandwiches with unusual added ingredients to create a more exciting consumption experience. ### Savory/Sweet Mix Savory and sweet combinations like gumbo cupcakes and marshmallow peanut butter sandwiches are becoming more popular. ### Creative Egg Dishes Eggs are being used creatively in dishes such as baked egg avocados for both aesthetic and taste enhancements. ## What the Mashup Main Course trend means for industry ### For Food and Beverage Customized meals and savory/sweet combinations present opportunities for food product development and menu innovation. ### For Home Cooking Creative egg dishes offer opportunities for cooking enthusiasts looking for new recipe ideas. ### For Hospitality Customized meals and gourmet twists on classic dishes have the potential to enhance dining experiences and differentiate dining establishments. ## Trend signals for Mashup Main Course Trend score 2.5 out of 10, from popularity 45%, activity 23%, freshness 8%. - Popularity: 45% - Activity: 23% - Freshness: 8% ## Examples of the Mashup Main Course trend 4 featured examples from Feb 7 to Jul 1, 2013. - [DIY Baked Egg Avocados](https://www.trendhunter.com/trends/baked-avocado-egg): This Baked Avocado Egg Recipe is Simple and Scrumptious (Category: Lifestyle) Implication: Food and beverage companies can innovate by creating new avocado-based snacks and meals to keep up with the latest trends in healthy eating. - [DIY Pancake Pizzas](https://www.trendhunter.com/trends/pancake-pizza): The Pancake Pizza Recipe is a Delicious Dish for Any Meal of the Day (Category: Lifestyle) Implication: The food and beverage industry could capitalize on the trend of combining two or more traditional dishes to create a new hybrid food for customers to enjoy. - [DIY Savory Gumbo Cupcakes](https://www.trendhunter.com/trends/gumbo-cupcakes): Fat Tuesday Meets Mardi Gras with This Gumbo Cupcake Recipe (Category: Special) Implication: The food and beverage industry can explore new product development opportunities by experimenting with unconventional flavor combinations like the gumbo cupcakes. - [Marshmallow Peanut Butter Sandwiches](https://www.trendhunter.com/trends/marshmallow-peanut-butter): This Peep Fluffernutter Combines Cake, Candy and Marshmallows (Category: Lifestyle) Implication: Creating and selling innovative dessert products that incorporate unexpected ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)