# Lyrical Exposure Viral pop song covers reflects a turn towards accessible marketing platforms. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 16, 2014, updated Apr 7, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lyrical-exposure ## Key Figures - Trend score: 1.5/10 - Evidence articles: 6 ## What is the Lyrical Exposure trend? **Lyrical Exposure:** With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 24, 2013 to Mar 15, 2014 - Published: Mar 16, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Lyrical Exposure trend ### Social Media Music Covers Social media platforms are offering accessibility for users to personally market themselves through their own pop song covers. ### Retro Pop Song Covers Pop covers from another era provides a unique musical twist, an intriguing combination of old and new songs. ### A cappella Covers A cappella covers are becoming increasingly popular thanks to the impact of viral media. ## What the Lyrical Exposure trend means for industry ### For Entertainment The entertainment industry can benefit from discovering and showcasing talented artists through social media channels. ### For Music The music industry can leverage the popularity of viral covers as a platform for discovery of new talent. ### For Social Media Social media platforms can harness the power of user-generated content in today's music trends in order to drive user engagement and loyalty through music contests. ## Trend signals for Lyrical Exposure Trend score 1.5 out of 10, from popularity 29%, activity 9%, freshness 8%. - Popularity: 29% - Activity: 9% - Freshness: 8% ## Examples of the Lyrical Exposure trend 6 featured examples from Nov 24, 2013 to Mar 15, 2014. - [Girl-Powered Acapella Covers](https://www.trendhunter.com/trends/royals-cover): This Royals Cover by the AcaBelles Had All the Parts Played by Women (Category: Pop Culture) Implication: Opportunity for innovation: Explore new ways to support and promote acapella music, such as dedicated streaming platforms, specialized talent agencies, or virtual performance spac… - [Bottle-Blowing Hip Hop Mashups](https://www.trendhunter.com/trends/the-bottle-boys): The Bottle Boys Create the History of Hip Hop with Empty Bottles (Category: Pop Culture) Implication: Incorporating innovative and unconventional musical performances as a way to engage and entertain audiences. - [Sci-Fi Queen Covers (UPDATE)](https://www.trendhunter.com/trends/star-wars-bohemian-rhapsody): The Star Wars Bohemian Rhapsody Cover Was a Galactic Success (Category: Pop Culture) Implication: The entertainment industry has an opportunity to tap into the growing trend of galactic-themed music covers to create unique and engaging content for audiences. - [Condensed Diva Song Covers](https://www.trendhunter.com/trends/beyonce-cover-songs): Superfruit Performs an Entire Album Worth of Beyonce Cover Songs (Category: Pop Culture) Implication: Innovations in music streaming platforms that allow users to create and share virtual song covers, enhancing the interactive experience for music enthusiasts. - [Catchy Quartet Rap Covers](https://www.trendhunter.com/trends/r.kelly-ignition-remix): Jimmy Fallon Graces Audiences with an R.Kelly ‘Ignition’ Rem (Category: Pop Culture) Implication: The entertainment industry has the opportunity to create viral skits that captivate audiences and generate vast amounts of traffic. - [Pop Star Time-Warped Covers](https://www.trendhunter.com/trends/kesha-cover): This Doo-Wop Ke$ha Cover Takes you Back in Time (Category: Pop Culture) Implication: Incorporating vintage sounds and styles into modern music can create a new sub-genre of popular music that appeals to a wide audience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)