# Luxury Vice Brands are recategorizing traditional 'vice' products as luxury status symbols. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 27, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxury-vice ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Luxury Vice trend? **Luxury Vice:** In a divergence from health and wellness being exclusively associated with luxury, brands are releasing traditional vice products positioned as luxury status symbols. These products enable wealthier consumers to display status while engaging with vices. ## The consumer insight behind the Luxury Vice trend Higher-income consumers from the younger generations grew up with the notion that luxury is associated with cleanliness and healthiness. However, many of these consumers still find themselves engaging with industries that are typically seen as bad-for-you, such as smoking, and often do this discretely to avoid status implications, showing a desire for more designer products in the space. Brands are recognizing the shift in modern values and are releasing products that cater to these consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 14, 2023 to Nov 28, 2024 - Published: Feb 27, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Luxury Vice trend ### Vice-Inspired Luxury Products Brands are elevating traditional vices like smoking and cannabis into high-end lifestyle products. ### Experiential Retail Luxury retailers are enhancing the in-store shopping experience with personalized services and exclusive environments. ### Designer Cannabis Accessories High-end design and functionality merge in cannabis accessories, targeting aesthetically conscious consumers. ## What the Luxury Vice trend means for industry ### For Luxury Goods High income consumers are demanding more luxurious and unique products that reflect their personal status and lifestyle. ### For Retail Retailers are focusing on creating immersive and personalized shopping experiences to increase customer loyalty and engagement. ### For Cannabis and Smoking Accessories The cannabis industry is seeing a surge in demand for sophisticated and discreet smoking accessories that blend into modern home decor. ## Workshop question How could your brand capitalize on the shifting values of high-income consumers in the modern era? ## Trend signals for Luxury Vice Trend score 4.0 out of 10, from popularity 40%, activity 49%, freshness 31%. - Popularity: 40% - Activity: 49% - Freshness: 31% ## Examples of the Luxury Vice trend 6 featured examples from Jun 14, 2023 to Nov 28, 2024. - [Opulent Smoking Accessories](https://www.trendhunter.com/trends/smoking-accessories1): THORNE Highlights Its Jewelry and Smoking Accessories (Category: Fashion) Implication: The opulent jewelry industry offers potential for disruptive innovation, particularly in the design and production of unique and luxurious pieces that appeal to high-end consumers. - [Sculptural Sleek Cannabis Accessories](https://www.trendhunter.com/trends/nesting-set): Kickie Chudikova Joins Gossamer on the Nesting Set (Category: Lifestyle) Implication: The sculptural sleek design of the Nesting Set introduces a disruptive innovation opportunity for the home decor industry, particularly for those looking to integrate cannabis acc… - [Vice-Inspired Candle Sets](https://www.trendhunter.com/trends/malingoetz): MALIN+GOETZ's The Vices Votives Set is Playful and Cheeky (Category: Marketing) Implication: The home decor industry can leverage the trend of cheeky candle sets by introducing more playful and unconventional products to appeal to a wider consumer base. - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2): Coco De Mer Debuts a Private Shopping Service in Primrose Hill (Category: Luxury) Implication: The lingerie industry can explore the opportunity to offer private shopping services and create immersive retail spaces to attract and retain customers. - [Pea-Inspired Whimsical Lighter Designs](https://www.trendhunter.com/trends/tabletop-lighter): Edie Parker Launches the Eye-Catching Peas Tabletop Lighter (Category: Art & Design) Implication: The gifting industry is seeing a surge in demand for quirky and unique items that make memorable presents for various occasions. - [Premium Smoking Accessories Collaborations](https://www.trendhunter.com/trends/fred-segal1): Fred Segal Joins Forces with Hemper for a New Range (Category: Marketing) Implication: Partnerships between lifestyle brands and accessory creators open new avenues for product diversification and market appeal. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)