# Luxury Sanitation High-end sanitation products are turning to luxury & eye-capturing aesthetics. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxury-sanitation ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Luxury Sanitation trend? **Luxury Sanitation:** Embracing the "new normal" in the COVID-19 era, brands and designers are launching luxury-minded products that pertain to sanitation. This includes chic dispensers, higher-end formulas with superior texture, and even luxurious accessories. ## The consumer insight behind the Luxury Sanitation trend As the COVID-19 pandemic persists and more individuals adapt to the new demands of everyday life, individuals are beginning to be bolder with their choices. Aside from the implied desire for health and safety, many are emphasizing an added need for personalization and aesthetics. In this space, consumers are looking for their everyday products to reflect their style and status, allowing them to feel more confident. ## At a Glance - Evidence: 4 featured examples - Articles from: May 19 to Oct 15, 2020 - Published: Oct 19, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxury Sanitation trend ### Luxurious Sanitation Products Designers and Brands are launching luxury-minded products that pertain to sanitation. ### Skincare-based Sanitizers Hand sanitizers are evolving into products that ensure skin nourishment. ### Personalization of Sanitizer Holders Personalized hand sanitizer cases allow consumers to reflect their style and status. ### Crystal-Embellished Sanitizer Pouches Crystal-embellished sanitizer pouches are a standout trend in the COVID-19 era. ## What the Luxury Sanitation trend means for industry ### For Personal Care The Sanitation trend opens opportunities for more luxurious personal care products. ### For Fashion Sanitization products are becoming a new essential for daily fashion accessories. ### For Consumer Goods Sanitization products now focus on consumer needs such as personalization and aesthetics. ## Workshop question How can you accommodate a need for personalization during the COVID-19 era? ## Trend signals for Luxury Sanitation Trend score 5.8 out of 10, from popularity 79%, activity 86%, freshness 9%. - Popularity: 79% - Activity: 86% - Freshness: 9% ## Examples of the Luxury Sanitation trend 4 featured examples from May 19 to Oct 15, 2020. - [Stylish Sanitizer Dispensers](https://www.trendhunter.com/trends/sanitizer-dispenser): Sally Reynolds Employs Terrazzo Accents and a Minimalist Aesthetic (Category: Art & Design) Implication: The design industry can explore innovative concepts that combine style and functionality in hygiene-related products like sanitizer dispensers, appealing to a wider range of consu… - [Skincare-Based Hand Sanitizers](https://www.trendhunter.com/trends/jelly-hand-gel): FaceTory's Dreamy Jelly Hand Gel Protects Against Threats & Dryness (Category: Fashion) Implication: The K-beauty industry can explore the potential of creating skincare-based hand sanitizers to meet consumer demand for more gentle and effective products. - [Personalized Hand Sanitizer Cases](https://www.trendhunter.com/trends/the-daily-edited): The Daily Edited Offers Luxurious Customizable Sanitizer Holders (Category: Fashion) Implication: The fashion accessories industry can adapt to the trend of personalized hand sanitizer holders, creating stylish and functional products for consumers seeking to elevate their hyg… - [Crystal-Embellished Sanitizer Pouches](https://www.trendhunter.com/trends/chainmail-pouch): The KARA Chainmail Pouch Holds a Small Sanitizer Bottle (Category: Lifestyle) Implication: Disruptive innovation opportunity: Merge fashion and function by creating unique accessories that serve a practical purpose. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)