# Luxury Routine Opulence no longer signifies a break, but is integrated into the everyday. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 10, 2017 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxury-routine ## Key Figures - Trend score: 5.8/10 - Evidence articles: 7 ## What is the Luxury Routine trend? **Luxury Routine:** Typically, luxury signifies a break from the mundane; a way for consumers to escape everyday life and treat themselves. The fast pace of American society is changing this concept with luxurious experiences integrated into necessary parts of the consumer's everyday life. This shows a shift in the definition of luxury as it relates to status, in that relaxation is no longer a signifier of opulence in a society that glorifies being busy. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 24, 2015 to Feb 27, 2018 - Published: Apr 10, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Luxury Routine trend ### Everyday Luxury The trend of luxury no longer being a break from mundane has created opportunities for brands to cater to consumers’ desire for high-end experiences in everyday activities such as transportation, dental hygiene etc. ### Fashion-Inspired Everyday Products Fashion brands are collaborating with everyday brands and designing everyday products such as plastic shopping bags, appliances, and metro cards; thus setting themselves apart from other everyday brands. ### Luxury Fitness Fashion boutiques are expanding into luxury gyms where fashion enthusiasts can workout while experiencing a brand's identity. ## What the Luxury Routine trend means for industry ### For Luxury Transportation Industry The luxury transportation industry has an opportunity to cater to high-end consumers’ desire for a more personal, relaxing, and exclusive experience while providing a faster and convenient means of transportation. ### For Everyday Products Industry Everyday products industry can capitalize on consumers' demand for exclusive designs by partnering with fashion brands for a unique yet high-end collaborative experience. ### For Luxury Fitness Industry The fitness industry can capitalize on the trend of luxury experiences by creating exclusive boutique gym experiences that cater to fashion enthusiasts and offer a personalized 360-degree approach to well-being. ## Workshop question How could you provide your customer with a small dose of indulgence? ## Trend signals for Luxury Routine Trend score 5.8 out of 10, from popularity 83%, activity 83%, freshness 8%. - Popularity: 83% - Activity: 83% - Freshness: 8% ## Examples of the Luxury Routine trend 7 featured examples from Mar 24, 2015 to Feb 27, 2018. - [Boutique Designer Gyms](https://www.trendhunter.com/trends/designer-gym): Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit (Category: Lifestyle) Implication: Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers. - [Luxury Transit Services](https://www.trendhunter.com/trends/leap-transit): San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd (Category: Autos) Implication: The transportation industry can incorporate luxury and personalized services to cater to high-end and exclusive clients. - [Streetwear Brand Transit Cards](https://www.trendhunter.com/trends/custom-metrocards): Supreme Created Custom MetroCards for Style-Savvy Commuters (Category: Marketing) Implication: Collaborating with public transit companies to create custom transit cards can be a unique branding opportunity for fashion companies looking to attract younger, style-savvy custo… - [Designer Plastic Shopping Bags](https://www.trendhunter.com/trends/designer-plastic-shopping-bag): Céline's Plastic Shopping Bag & More Will Be Available at Nordstrom (Category: Luxury) Implication: The luxury fashion industry can leverage the trend of transparent plastic bags to explore new designs and materials for their accessories. - [Art Deco Toothpaste Packaging](https://www.trendhunter.com/trends/natural-toothpastes): The LEBON Natural Toothpastes Have a Vibrant Retro Aesthetic (Category: Fashion) Implication: Beauty companies can explore luxury packaging designs for their everyday products to create a premium image and increase brand value in the competitive industry. - [Luxurious Smartphone Chargers](https://www.trendhunter.com/trends/luxurious-smartphone-chargers): The Mobiado 'm|CUBE' Brings Luxury to Powering Up Your Cellphone (Category: Tech) Implication: Luxury brands can leverage the trend for high-end smartphone chargers, like the Mobiado 'm|CUBE,' to expand their product offerings and cater to the demand of consumers seeking pr… - [Designer Fashion Kitchen Appliances](https://www.trendhunter.com/trends/dolce-gabbana-appliances): These Dolce & Gabbana Appliances Feature Vivid Designs (Category: Luxury) Implication: Disruptive innovation opportunity: Introduce stylish and fashionable options in the home appliance market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Mangrove Diver Watches](https://www.trendhunter.com/trends/mangrove-diver-watches) All articles: [Luxury](https://www.trendhunter.com/luxury)