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Luxury Grease

The increased demand for exlusive, high-end junk food

Implications - In our 2008 Trend report, we noted the desire for luxurious upgrades on ordinary commodities, like hamburgers. Our 2009 report reveals there is still a desire for opulence in a bun, but it’s not just the most affluent who can have a piece as there are now mid-range luxury burgers.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 58,564 Total Clicks

Date Range: May 08 - Sep 08

Trending: Warm

Consumer Insight Topics: Lifestyle Food Health Luxury

Featured Examples

Â£95 Fast Food Burgers (Part 2) - Burger King Reveals Kobe Beef Burger

SCORE 4.4

Average 14,882 Clicks Pub: Jun 18, 08

Â£95 Fast Food Burgers (Part 2)

Burger King Reveals Kobe Beef Burger

Finally, Burger King has launched the worldâ€™s most expensive fast food burger, truly fit for a kingâ€¦ â€˜The Burgerâ€™, as it is affectionately known, features Kobe Beef and a very fresh bun. ;) Trend… [More]

$170 Junkfood - Burger King Kobe Beefburger

SCORE 4.6

Average 5,285 Clicks Pub: May 8, 08

$170 Junkfood

Burger King Kobe Beefburger

Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the Â£85 Kobe beefburger.… [More]

Fast Food Jewelry - Gold Burger Necklaces

SCORE 4.4

Average 11,790 Clicks Pub: Jul 24, 08

Fast Food Jewelry

Gold Burger Necklaces

This gold necklace from the "2008 Burger Series" jewelry line is remarkable; there is clearly no accounting for taste. This bad boy is basically just a gold burger buns necklace... from Japan, of course.… [More]

Luxury Junk Food - Caviar Burgers at Serendipity3

SCORE 4.8

Average 10,483 Clicks Pub: May 12, 08

Luxury Junk Food

Caviar Burgers at Serendipity3

You know you have a selective palette when you order a caviar burger. I did a quick Internet search which revealed the Caviar Burger is an actual menu item at Serendipity3, located in New York. The same… [More]

Organic Fast Food - OBurger in Los Angeles

SCORE 2.2

Untested 11,347 Clicks Pub: Aug 23, 08

Organic Fast Food

OBurger in Los Angeles

In a time-strapped, health-conscious society, organic fast food was bound to happen. Los Angeles-based OBurger is out to show consumers that organic, healthy fast food can be just as convenient as more… [More]

Goldleaf Burgers - $175 Wallstreet Kobe Burger

SCORE 4

Mild 4,777 Clicks Pub: May 21, 08

Goldleaf Burgers

$175 Wallstreet Kobe Burger

We were excited about the first $100 hamburger, then astounded at the $5,000 Fleur Burger at Mandalay Bay in Vegas. But after the caviar burger and the $170 Kobe beef burger from Burger King this $175… [More]