Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Luxury Grease

The increased demand for exlusive, high-end junk food

Implications - In our 2008 Trend report, we noted the desire for luxurious upgrades on ordinary commodities, like hamburgers. Our 2009 report reveals there is still a desire for opulence in a bun, but it’s not just the most affluent who can have a piece as there are now mid-range luxury burgers.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured
59,080 Total Clicks
Date Range:
May 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

£95 Fast Food Burgers (Part 2)
£95 Fast Food Burgers (Part 2)
Burger King Reveals Kobe Beef Burger
Finally, Burger King has launched the world’s most expensive fast food burger, truly fit for a king… ‘The Burger’, as it is affectionately known, features Kobe Beef and a very fresh bun. ;) Trend… MORE
$170 Junkfood
$170 Junkfood
Burger King Kobe Beefburger
Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger.… MORE
Fast Food Jewelry
Fast Food Jewelry
Gold Burger Necklaces
This gold necklace from the "2008 Burger Series" jewelry line is remarkable; there is clearly no accounting for taste. This bad boy is basically just a gold burger buns necklace... from Japan, of course.… MORE
Luxury Junk Food
Luxury Junk Food
Caviar Burgers at Serendipity3
You know you have a selective palette when you order a caviar burger. I did a quick Internet search which revealed the Caviar Burger is an actual menu item at Serendipity3, located in New York. The same… MORE
Organic Fast Food
Organic Fast Food
OBurger in Los Angeles
In a time-strapped, health-conscious society, organic fast food was bound to happen. Los Angeles-based OBurger is out to show consumers that organic, healthy fast food can be just as convenient as more… MORE
Goldleaf Burgers
Goldleaf Burgers
$175 Wallstreet Kobe Burger
We were excited about the first $100 hamburger, then astounded at the $5,000 Fleur Burger at Mandalay Bay in Vegas. But after the caviar burger and the $170 Kobe beef burger from Burger King this $175… MORE

Related Trend Reports & Custom Market Research