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Luxury Grease

The increased demand for exlusive, high-end junk food

Implications - In our 2008 Trend report, we noted the desire for luxurious upgrades on ordinary commodities, like hamburgers. Our 2009 report reveals there is still a desire for opulence in a bun, but it’s not just the most affluent who can have a piece as there are now mid-range luxury burgers.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
58,382 Total Clicks
May 08 - Sep 08
Warm
LifestyleFoodHealthLuxury
Featured Examples
£95 Fast Food Burgers (Part 2) - Burger King Reveals Kobe Beef Burger
SCORE 4.4
Average 14,864 Clicks Pub: Jun 18, 08
£95 Fast Food Burgers (Part 2)
Burger King Reveals Kobe Beef Burger
Finally, Burger King has launched the world’s most expensive fast food burger, truly fit for a king… ‘The Burger’, as it is affectionately known, features Kobe Beef and a very fresh bun. ;) Trend… [More]
$170 Junkfood - Burger King Kobe Beefburger
SCORE 4.6
Average 5,272 Clicks Pub: May 8, 08
$170 Junkfood
Burger King Kobe Beefburger
Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger.… [More]
Fast Food Jewelry - Gold Burger Necklaces
SCORE 4.4
Average 11,735 Clicks Pub: Jul 24, 08
Fast Food Jewelry
Gold Burger Necklaces
This gold necklace from the "2008 Burger Series" jewelry line is remarkable; there is clearly no accounting for taste. This bad boy is basically just a gold burger buns necklace... from Japan, of course.… [More]
Luxury Junk Food - Caviar Burgers at Serendipity3
SCORE 4.8
Average 10,424 Clicks Pub: May 12, 08
Luxury Junk Food
Caviar Burgers at Serendipity3
You know you have a selective palette when you order a caviar burger. I did a quick Internet search which revealed the Caviar Burger is an actual menu item at Serendipity3, located in New York. The same… [More]
Organic Fast Food - OBurger in Los Angeles
SCORE 2.2
Untested 11,329 Clicks Pub: Aug 23, 08
Organic Fast Food
OBurger in Los Angeles
In a time-strapped, health-conscious society, organic fast food was bound to happen. Los Angeles-based OBurger is out to show consumers that organic, healthy fast food can be just as convenient as more… [More]
Goldleaf Burgers - $175 Wallstreet Kobe Burger
SCORE 4
Mild 4,758 Clicks Pub: May 21, 08
Goldleaf Burgers
$175 Wallstreet Kobe Burger
We were excited about the first $100 hamburger, then astounded at the $5,000 Fleur Burger at Mandalay Bay in Vegas. But after the caviar burger and the $170 Kobe beef burger from Burger King this $175… [More]
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