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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Luxury Grease

The increased demand for exlusive, high-end junk food

Implications - In our 2008 Trend report, we noted the desire for luxurious upgrades on ordinary commodities, like hamburgers. Our 2009 report reveals there is still a desire for opulence in a bun, but it’s not just the most affluent who can have a piece as there are now mid-range luxury burgers.
6 Featured
59,080 Total Clicks
Date Range:
May 08 — Sep 08
Consumer Insight Topics:

Featured Examples

£95 Fast Food Burgers (Part 2)
£95 Fast Food Burgers (Part 2)
Burger King Reveals Kobe Beef Burger
Finally, Burger King has launched the world’s most expensive fast food burger, truly fit for a king… ‘The Burger’, as it is affectionately known, features Kobe Beef and a very fresh bun. ;) Trend… MORE
$170 Junkfood
$170 Junkfood
Burger King Kobe Beefburger
Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger.… MORE
Fast Food Jewelry
Fast Food Jewelry
Gold Burger Necklaces
This gold necklace from the "2008 Burger Series" jewelry line is remarkable; there is clearly no accounting for taste. This bad boy is basically just a gold burger buns necklace... from Japan, of course.… MORE
Luxury Junk Food
Luxury Junk Food
Caviar Burgers at Serendipity3
You know you have a selective palette when you order a caviar burger. I did a quick Internet search which revealed the Caviar Burger is an actual menu item at Serendipity3, located in New York. The same… MORE
Organic Fast Food
Organic Fast Food
OBurger in Los Angeles
In a time-strapped, health-conscious society, organic fast food was bound to happen. Los Angeles-based OBurger is out to show consumers that organic, healthy fast food can be just as convenient as more… MORE
Goldleaf Burgers
Goldleaf Burgers
$175 Wallstreet Kobe Burger
We were excited about the first $100 hamburger, then astounded at the $5,000 Fleur Burger at Mandalay Bay in Vegas. But after the caviar burger and the $170 Kobe beef burger from Burger King this $175… MORE

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