# Luxury Chocolate A new wave of luxury chocolate has emerged. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 11, 2007, updated Aug 10, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxury-chocolate-a-new-wave-of-luxury-chocolate-has-emerged ## Key Figures - Trend score: 4.0/10 - Evidence articles: 8 ## What is the Luxury Chocolate trend? **Luxury Chocolate:** New markets mean new opportunities. The growing affluent class has created an expanding market for “luxury” food items. High-end chocolatiers are bypassing the kiddie market and targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates. It’s important to note that the association of sweet treats and children is no longer applicable -- these are the kinds of treats least likely to appear on your child's hands and face. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 3, 2006 to Aug 5, 2009 - Published: Nov 11, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Luxury Chocolate trend ### Luxury Food Items for Affluent Adults High-end chocolatiers are creating luxury food items targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates. ### Combining Luxury Products with Classic Recipes Luxurious products appeal to consumers who desire to feel high class and businesses are catering to this market by combining a simple recipe for items like brownies with luxury products such as champagne. ### Edible Gold and Diamond Coated Chocolates Consumers are demanded bold and extravagant items such as chocolates laced with 24 carat edible gold leafs, yellow diamonds, blue diamonds, emeralds or sapphires which presents an opportunity for companies to produce these innovative products. ## What the Luxury Chocolate trend means for industry ### For Food and Beverages The food and beverage industry can take advantage of the growing demand for luxury food items and create innovative food items catering to affluent adults. ### For Jewelry and Luxury Goods Jewelry and Luxury Goods industry can target chocolate lovers by introducing unique and luxury products like Le chocolat collection, Boucheron Gold, Diamond & Chocolate Necklace, etc. ### For Confectionery The confectionery industry is making use of innovative and luxurious ingredients and designs to create products like the $25,000 Frrrozen Haute Chocolate and $1.5 million chocolates. ## Trend signals for Luxury Chocolate Trend score 4.0 out of 10, from popularity 50%, activity 61%, freshness 8%. - Popularity: 50% - Activity: 61% - Freshness: 8% ## Examples of the Luxury Chocolate trend 8 featured examples from Dec 3, 2006 to Aug 5, 2009. - [$25,000 NYC Dessert Sets Guinness Record](https://www.trendhunter.com/trends/25000-nyc-dessert-guinness-record-frrrozen-haute-chocolate): Frrrozen Haute Chocolate (Category: Luxury) Implication: Restaurants can explore the creation of high-priced, extravagant desserts to enhance their upscale dining offerings and attract wealthy clientele. - [Luxury Chocolate](https://www.trendhunter.com/trends/1-million-easter-egg-gifts-set-in-chocolate): £1 million Easter Egg (Category: Luxury) Implication: High-end chocolatiers can capitalize on the demand for premium Easter eggs and create exclusive chocolate products. - [Chocolate Pearls](https://www.trendhunter.com/trends/indulgence-chocolate-pearls): Indulgent Luxury Chocolate (Category: Luxury) Implication: Marketing campaigns can focus on creating buzz around new product launches and limited edition collections to appeal to luxury chocolate enthusiasts. - [Chocolate Luxury Snake](https://www.trendhunter.com/trends/more-bling-boucherons-chocolate-snake-gold-and-diamond-necklace): Boucheron Gold, Diamond & Chocolate Necklace (Category: Luxury) Implication: Jewelry industry has an opportunity to explore new materials and collaborate with other industries to create disruptive and unique products. - [$2400 Box of Chocolate](https://www.trendhunter.com/trends/only-240000-a-box-dahling-sir-hans-sloane-bespoke-personalized-chocolates): Bespoke Personalized Chocolates (Category: Lifestyle) Implication: Chocolatiers can offer bespoke chocolate services, creating personalized experiences for their customers and tapping into the premium chocolate market. - [Diamonds and Chocolate](https://www.trendhunter.com/trends/diamonds-and-chocolate-le-chocolat-luxurious-chocolate): Le Chocolat Collection (Category: Luxury) Implication: Luxury retailers could add confectionery items to their product offering, providing consumers with a unique way to indulge and enjoy luxury goods. - [$18,000 Desserts](https://www.trendhunter.com/trends/chocolate-tarts-for-18000): Mervis Diamond Importers Creates Super-Luxe Chocolate Tart (Category: Marketing) Implication: Jewelry companies can explore unique marketing tactics to promote their products and appeal to customers who appreciate luxury items. - [Super Expensive Sweets](https://www.trendhunter.com/trends/wispa-gold-chocolate-auction): The Wispa Gold Chocolate Bar Selling at Auction for $1,628 (Category: Lifestyle) Implication: Potential for luxury chocolate brands to offer premium, indulgent products that justify higher price points and cater to consumers seeking unique and extravagant experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)