# Luxury Brew Augmenting traditional coffee to appeal to a more affluent market. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 23, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxury-brew ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Luxury Brew trend? **Luxury Brew:** Coffee has become such a basic staple in society that most consumers don't think twice about their at-home coffee makers or grabbing a latte from Starbucks. However, today's more affluent customers are getting the chance to make drinking their daily cups of joe a more luxurious affair. From designer coffee sleeves to fashionable coffee makers and more, these enhanced coffee innovations help indulgence-seeking consumers separate their everyday brews from the rest. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 28, 2011 to Feb 5, 2012 - Published: Feb 23, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Luxury Brew trend ### Luxury Coffee Accessories As coffee becomes a staple in society, there is a trend towards creating luxurious coffee accessories for the affluent market. ### Creative Collaborations Designers are exploring new markets by collaborating with companies in innovative ways, including creating high-fashion coffee makers and luxury coffee cup sleeves. ### Premium Coffee Experience Coffee chains are branching out to offer premium experiences, including wine, beer, and premium food, during their evening day-part concept. ## What the Luxury Brew trend means for industry ### For Luxury Goods The trend towards luxury coffee accessories appeals to the affluent market and provides an opportunity for luxury goods companies to expand their product lines. ### For Fashion Creative collaborations between designers and coffee companies provide new opportunities for designers to enter the home goods market with unique and innovative designs. ### For Hospitality Coffee chains' premium evening day-part concepts provide new opportunities for hospitality industry professionals to expand into the coffee industry and offer unique experiences for their customers. ## Trend signals for Luxury Brew Trend score 3.1 out of 10, from popularity 51%, activity 35%, freshness 8%. - Popularity: 51% - Activity: 35% - Freshness: 8% ## Examples of the Luxury Brew trend 6 featured examples from Jul 28, 2011 to Feb 5, 2012. - [Kitchen Appliance Stilettos](https://www.trendhunter.com/trends/kobi-levi-coffee-pot-shoes): The Kobi Levi Coffee Pot Shoes are Sizzling Hot (Category: Fashion) Implication: Designers and brands can consider incorporating avant-garde, conversation-starting pieces into their collections to differentiate themselves from competitors and appeal to more fo… - [Slithering Java Corsets](https://www.trendhunter.com/trends/jimmy-choo-coffee-cup-sleeve): The Jimmy Choo Coffee Cup Sleeve Dresses Beverage with an Exotic Twist (Category: Lifestyle) Implication: The coffee and tea industry can leverage the trend of high-fashion beverage accessories to create exclusive and luxurious coffee and tea products, like designer coffee blends or h… - [Reflective Sculptural Coffee Cups](https://www.trendhunter.com/trends/illy-art-collection): Anish Kapoor Designs Pieces for illy Art Collection (Category: Lifestyle) Implication: Opportunity for coffee and beverage companies to elevate their product offerings by collaborating with artists and designers to create visually striking and collectible coffee war… - [Coffee Chain Luxury Expansions](https://www.trendhunter.com/trends/starbucks-evening-day-part): Starbucks 'Evening Day-Part' Concepts Offer Wine, Beer & More (Category: Marketing) Implication: Other coffee chains may follow Starbucks' lead in expanding their menus to include alcohol and premium food to better serve their customers. - [High-Fashion Coffee Makers](https://www.trendhunter.com/trends/paul-smith-x-stelton-dot-press): Drink in Style with the Paul Smith x Stelton 'Dot Press' Series (Category: Lifestyle) Implication: Fashion-forward coffee makers and other home appliances create a niche market for stylish and design-conscious consumers. - [Rare Coffee Subscription Services](https://www.trendhunter.com/trends/kopi): Kopi Offers Single-Estate Coffees from Around the World (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Create a subscription box service that caters to coffee enthusiasts, providing curated coffee beans, brewing accessories, and educational materi… ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)