# Luxurious Play Extravagant children's toys satisfy the need for indulgent living. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 23, 2014, updated Feb 3, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxurious-play ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Luxurious Play trend? **Luxurious Play:** With celebrity culture providing an overly posh view of life, consumers are continuously striving to achieve that status through purchasing luxurious goods. As a means to provide a comfortable lifestyle for kids, parents are opting for toys that exude extravagance, causing children to become more accustomed to luxurious living. This illustrates a growing consumer demand for lavish commodities for kids. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 15 to Dec 18, 2013 - Published: Jan 23, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxurious Play trend ### Luxury Consumption Consumers are striving for a luxurious lifestyle through purchasing lavish goods not only for themselves but also for their children, creating a growing consumer demand for luxurious kids' commodities. ### Miniature Versions of Luxury Cars Luxury car companies are expanding to create miniature versions of their prestige automobiles for children, which allows kids to experience luxury at a young age and brings brand awareness at an early stage. ### Plush Toys at High-End High-end fashion houses are designing plush toys as a part of their exclusive collections, and people with an affluent lifestyle are ready to pay an exorbitant amount for them, making these toys symbolize status and exclusivity. ## What the Luxurious Play trend means for industry ### For Luxury Goods Industry The Luxury Goods Industry can innovate its product offerings to capture this growing demand for luxury kids' goods. ### For Toy Industry The Toy Industry can leverage its existing products and expand its offerings to cater to consumers' growing demand for lavish kids' commodities. ### For Fashion Industry The Fashion Industry can branch out its product offerings to include limited-edition plush toys as part of its collections to cater to consumers with a taste for exclusive and expensive goods. ## Trend signals for Luxurious Play Trend score 4.8 out of 10, from popularity 71%, activity 64%, freshness 8%. - Popularity: 71% - Activity: 64% - Freshness: 8% ## Examples of the Luxurious Play trend 4 featured examples from Jul 15 to Dec 18, 2013. - [Race Car Toy Boats](https://www.trendhunter.com/trends/rc-ferrari-race-boat): The RC Ferrari Race Boat Brings Luxury to the Seven Seas (Category: Life-Stages) Implication: Toy companies can develop and market high-end, high-speed, and technologically advanced toy boats to increase sales and attract affluent customers. - [$9,000 Plush Toys](https://www.trendhunter.com/trends/louis-vuitton-teddy-bear): The Louis Vuitton Teddy Bear isn't too Soft on the Bank Account (Category: Life-Stages) Implication: Opportunity for luxury brands to expand into the high-end toy market by creating exclusive, designer plush toys. - [Mini Kid-Friendly Sports Cars](https://www.trendhunter.com/trends/mini-corvette-stingray): This Mini Corvette Stingray Adds Some Luxury to Playtime (Category: Autos) Implication: Disruptive innovation opportunity: Partner with automobile companies to design and produce miniaturized versions of luxury sports cars for the toy market. - [Retro Toddler Taxi Toys](https://www.trendhunter.com/trends/taxi-toy): The Retro NY Taxi Toy Will Make Toddlers Smile (Category: Life-Stages) Implication: Toy manufacturers can create new versions of old toys or add retro elements to new toys, appealing to consumers' nostalgia and desire for unique toys. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)