# Indulgent Grooming Male consumers opt for a luxurious experience when it comes to personal care. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 18, 2015 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxurious-grooming ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Indulgent Grooming trend? **Indulgent Grooming:** Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 18, 2015 to Nov 3, 2016 - Published: Feb 18, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Indulgent Grooming trend ### Personalized Beauty The shift towards more personalized grooming products and kits that cater to men's appearance concerns and self-care is becoming more apparent. ### Natural and Organic Ingredients Skincare and grooming brands incorporate natural and organically sourced ingredients in their products, targeting health-conscious consumers. ### Patriotic & Military-Inspired Packaging Brands are integrating patriotic and military-inspired packaging designs, aiming to appeal to the sense of nationalism and giving tribute to American veterans and military personnel. ## What the Indulgent Grooming trend means for industry ### For Beauty & Personal Care The beauty and personal care industry continues to grow and evolve, embracing more inclusive grooming products and services for all genders. ### For Organic & Natural Products Organic and natural product sales have seen significant growth as consumers increasingly prioritize health and environmental sustainability when shopping for beauty and grooming products. ### For Veteran-Owned Brands Veteran-owned brands are gaining recognition in various industries, including beauty and grooming, offering a unique perspective on branding and marketing strategies. ## Trend signals for Indulgent Grooming Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%. - Popularity: 49% - Activity: 57% - Freshness: 8% ## Examples of the Indulgent Grooming trend 5 featured examples from Jun 18, 2015 to Nov 3, 2016. - [Masculine Skincare Kits](https://www.trendhunter.com/trends/skincare-set): The Le Gentleman Skincare Set by ELUCX Features Natural Essentials (Category: Fashion) Implication: Manufacturers can tap into the growing market for masculine skincare kits by developing and producing high-quality and effective products specifically designed for men. - [Utilitarian Beard Oil Branding](https://www.trendhunter.com/trends/bohica): Bohica is a Patriotic Men's Grooming Range Made in America (Category: Fashion) Implication: Cosmetics companies can explore the untapped market of veteran consumers by creating products and branding that align with their values and experiences. - [Seafaring Grooming Kits](https://www.trendhunter.com/trends/beard-balm): The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding (Category: Marketing) Implication: Opportunity for the personal care industry to offer handmade grooming products that cater to a niche market of consumers seeking authentic and artisanal options. - [Anti-Aging Beard Oils](https://www.trendhunter.com/trends/olie-biologique): Olie Biologique's Natural Whisker Oil Soothes Pre or Post-Shave Skin (Category: Fashion) Implication: Disruptive innovation opportunity: Develop a range of natural skincare products targeting a wide range of skin concerns, leveraging the growing consumer preference for clean, orga… - [Cleanser Beard Shampoos](https://www.trendhunter.com/trends/male-hair-product): The Abraham's Male Hair Product Encourages Growth and Healthy Skin (Category: Special) Implication: The rise of specialized male grooming products, such as beard shampoos, presents an opportunity for disruptive innovation within the male grooming industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Mangrove Diver Watches](https://www.trendhunter.com/trends/mangrove-diver-watches) All articles: [Luxury](https://www.trendhunter.com/luxury)