# Luxuriate Fandom Upscale designers court sports fans with sophisticated team gear. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 16, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxuriate-fandom ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Luxuriate Fandom trend? **Luxuriate Fandom:** Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. These unique co-branded items depict the multifaceted interest of consumers. ## The consumer insight behind the Luxuriate Fandom trend Consumers who have disposable income tend to opt-in for luxury-minded pieces that also suit their unique interests—whether that be in sport, music, art, or something else. As a result, a demand arises for luxury goods that match the personal preferences of consumers. In opting-in for products that relate both high-end status and can be used as a facet of one's self-expression, individuals feel more confident. ## At a Glance - Evidence: 6 featured examples - Articles from: May 7 to Oct 22, 2018 - Published: Oct 16, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Luxuriate Fandom trend ### Luxury Team Gear Fashion brands are creating co-branded items that blend luxury and sports themes to appeal to high-income consumers who want to express their personal interests. ### Customization Designers are creating limited-edition customized products, such as handmade luxury jerseys, which give fans an opportunity to showcase their individuality and support of their favorite teams. ### Collaborations Designers are forming partnerships with sports leagues, such as the NBA, to create exclusive fashion lines that feature branded sportswear and headwear. ## What the Luxuriate Fandom trend means for industry ### For Luxury Fashion Luxury brands can collaborate with sports leagues or create their own branded team gear to expand into a new consumer market and increase revenue. ### For Sports Merchandise Professional sports leagues can create partnerships with high-end fashion brands to attract consumers with high incomes and expand their merchandise offerings. ### For Customization Services Companies can offer customized-made products, such as handmade luxury jerseys and customized caps, to fans who want to express their individuality and support of their favorite teams. ## Workshop question How can a high-low collaboration serve as a means to uniting an expansive fanbase? ## Trend signals for Luxuriate Fandom Trend score 3.2 out of 10, from popularity 42%, activity 47%, freshness 8%. - Popularity: 42% - Activity: 47% - Freshness: 8% ## Examples of the Luxuriate Fandom trend 6 featured examples from May 7 to Oct 22, 2018. - [Luxurious Baseball-Inspired Slippers](https://www.trendhunter.com/trends/new-york-yankees-logo): The New Gucci Slippers Boast the New York Yankees Logo (Category: Fashion) Implication: Fashion brands can explore incorporating sports-inspired designs to attract a wider customer base. - [Basketball Motif Casualwear](https://www.trendhunter.com/trends/frank-oak1): Frank & Oak Worked with the NBA for Its Latest Collection (Category: Lifestyle) Implication: Fashion brands can leverage the popularity of sports leagues to create stylish clothing pieces for sports fans and extend their reach beyond traditional fashion customers. - [Luxe Baseball Team Caps](https://www.trendhunter.com/trends/gg-supreme-patch-cap): Gucci Dropped a NY Yankees Iteration of the GG Supreme Patch Cap (Category: Luxury) Implication: The sports apparel industry can benefit from incorporating more upscale and designer elements into their product lines. - [Limited-Edition Customized Jerseys](https://www.trendhunter.com/trends/customized-jerseys): Renzo Cardoni & World Soccer Shop Offer a Fresh Take on Jerseys (Category: Luxury) Implication: Fashion brands can explore incorporating luxurious customization techniques and materials into their product offerings. - [Basketball Team Headwear](https://www.trendhunter.com/trends/psny-x-the-league): Public School and New Era Made a Collaborative PSNY x The League Capsule (Category: Lifestyle) Implication: Fashion brands partnering with sports brands to create limited-edition collections that merge sports and streetwear, attracting consumers from both industries. - [NBA-Themed Cashmere Knits](https://www.trendhunter.com/trends/elder-statesman): The Elder Statesman and The NBA Join to Create Luxurious Sweaters (Category: Fashion) Implication: Opportunities for luxury fashion brands to tap into the sports market and cater to affluent sports fans seeking high-end fashion merchandise. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)