# Luxuriate Disney Upmarket brands collaborate with Disney on luxe womenswear collections. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 12, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxuriate-disney ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Luxuriate Disney trend? **Luxuriate Disney:** Disney has partnered with a series of luxury fashion brands to create a number of high-end capsule collections boasting some of Disney's most iconic imagery. This shift speaks to the wide-reaching nature of the Disney brand and its ability to take advantage of unique crossover marketing opportunities when it comes to consumer products. ## The consumer insight behind the Luxuriate Disney trend Luxury consumers are beginning to take themselves less seriously as the definition of "aspiration" shifts to accommodate the social media era. To today's consumer, exclusivity is not simply tied to price, but to insider knowledge and understanding of cultural trends. This makes pop-culture referencing a perfect pair for modern fashion brands. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 22, 2018 to Feb 28, 2019 - Published: Mar 12, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Luxuriate Disney trend ### Pop-culture Fashion Partnerships Luxury fashion having partnerships with pop-culture brands like Disney are becoming more prevalent and are appealing to consumers with an appreciation for the pop-culture-themed merchandise. ### Nostalgic Elements Fashion brands using nostalgic elements like characters and motifs from beloved animated characters are becoming more popular, appealing to consumers with a fondness for childhood memories and aspirational exclusivity. ### Fable-Inspired High Fashion Capsules Embedding fable-inspired imagery, such as Disney's Three Little Pigs, into high fashion collections is a popular technique to quickly win the hearts of consumers looking for statement pieces with a stylish twist. ## What the Luxuriate Disney trend means for industry ### For Luxury Fashion High-end fashion brands are creating unique collaborations with popular pop-culture themes, like Disney. ### For Streetwear Fashion Several high-end fashion labels are using well-known and beloved nostalgic character references in their collections, making it perfect for streetwear. ### For Accessories Collaborations with pop-culture themes like Disney are expanding into accessories, making them appealing to consumers who want to flaunt merchandise featuring their favorite childhood characters. ## Workshop question What unexpected brand collaborations could help highlight (and celebrate) unique subsets of consumers who are a fan of both brands? ## Trend signals for Luxuriate Disney Trend score 4.9 out of 10, from popularity 65%, activity 72%, freshness 8%. - Popularity: 65% - Activity: 72% - Freshness: 8% ## Examples of the Luxuriate Disney trend 6 featured examples from Jun 22, 2018 to Feb 28, 2019. - [Disney-Inspired Contemporary Streetwear](https://www.trendhunter.com/trends/disney-clothing-for-adults): rag & bone's FW 2018 Boasts Disney Clothing for Adults (Category: Fashion) Implication: Offering specialized clothing lines in specific designs can be a great selling point for brands. - [Villainous Disney Fashion](https://www.trendhunter.com/trends/disney-villains-x-the-blonds): The Disney Villains x The Blonds Range Takes After Iconic Characters (Category: Fashion) Implication: Fashion designers can use villains in popular media as inspiration for new collections and designs. - [Whimsical Disney Fashion](https://www.trendhunter.com/trends/disney-x-coach): The Disney x Coach Spring 2019 Collection Highlights Character Apparel (Category: Fashion) Implication: Fashion brands can tap into the character-themed fashion trend by collaborating with popular franchises to create unique and compelling apparel. - [Fable-Inspired High Fashion Capsules](https://www.trendhunter.com/trends/lunar-new-year-collection): Gucci Releases a Celebratory Lunar New Year Collection (Category: Luxury) Implication: Opportunity for established and emerging designers to create unique and daring fashion pieces. - [Playful Boyish Fashion Capsules](https://www.trendhunter.com/trends/boyish-fashion): Loewe's Parisian Presentation of Its SS19 is Whimsical & Colorful (Category: Fashion) Implication: Fashion designers can target consumers who are seeking playful and carefree fashion items with the potential to win their hearts. - [Fantastical Celebratory Cartoon Apparel](https://www.trendhunter.com/trends/disney-and-opening-ceremony): Disney and Opening Ceremony Shot a Lookbook at Toontown (Category: Fashion) Implication: Opportunity for fashion retailers to tap into the demand for nostalgia-inspired fashion by offering collections that incorporate design elements from pop culture icons. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)