# Luxe Veganism Veganism aims to establish itself in the luxury market. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxe-veganism ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Luxe Veganism trend? **Luxe Veganism:** Veganism is now, as a marketing tool, being positioned to define itself in a more “upscale” market. This more explicit targeting to high-income demographics undercuts long-established assumptions, and reveals the industry’s renewed focus to rebrand its appeal after it has been found that the majority of this lifestyle’s subscribers are not from higher income brackets—revealing the importance of adaptable marketing in changing long-established narratives. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 7, 2016 to Aug 19, 2019 - Published: Jan 30, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxe Veganism trend ### Luxe Veganism More explicitly targeting high-income demographics to define veganism in the upscale market. ### Plant-Based Luxury Products Growing demand for vegan luxury products that offer benefits beyond affordability. ### Vegan Fashion More companies are bridging the gap to introduce high-quality, vegan fashion products. ## What the Luxe Veganism trend means for industry ### For Food and Beverage Creating vegan alternatives or plant-based luxury products such as vegan caviar, apple leather and avocado-shaped gelato desserts. ### For Hospitality and Tourism Introducing specialty options, such as vegan-friendly tea parties and vegan afternoon tea, as a means of reaching out to new audiences. ### For Fashion Bridging the gap to introduce high-quality, vegan fashion products, such as vegan knitwear and luxury vegan jacket collections. ## Workshop question How can your brand adopt, or put to better use, more adaptable forms of marketing? ## Trend signals for Luxe Veganism Trend score 4.1 out of 10, from popularity 57%, activity 57%, freshness 8%. - Popularity: 57% - Activity: 57% - Freshness: 8% ## Examples of the Luxe Veganism trend 8 featured examples from Sep 7, 2016 to Aug 19, 2019. - [Apple Leather Handbags](https://www.trendhunter.com/trends/vegan-luxury-handbag-apples): LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit (Category: Eco) Implication: Disruptive innovation opportunity: Incorporate sustainable and vegan materials into the fashion industry to address consumer demand for ethical and eco-friendly products. - [Luxury Vegan Chocolates](https://www.trendhunter.com/trends/vegan-chocolates): This Luxury Chocolate Offers a Wide Range of Flavors (Category: Lifestyle) Implication: The food and beverage industry can create a niche offering of luxury vegan chocolates to cater to the growing demand for vegan-friendly products. - [Avocado-Shaped Gelato Desserts](https://www.trendhunter.com/trends/gelato-dessert): Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin (Category: Eco) Implication: Gelato shops can explore innovative ways to create and present unique gelato desserts to attract customers. - [Luxury Vegan Jacket Collections](https://www.trendhunter.com/trends/vaute-couture): VAUTE Couture Announced the Launch of Its New Winter Jacket Line (Category: Social Good) Implication: Fashion industry can explore the development of luxury vegan jacket collections. - [Vegan-Friendly Tea Parties](https://www.trendhunter.com/trends/vegan-afternoon-tea): The Egerton House Hotel is Now Offering a 'Vegan Afternoon Tea' (Category: Lifestyle) Implication: Hotels, resorts, and restaurants can create innovative menus and experiences that cater to various dietary preferences, attracting new customers and enhancing their brand image. - [Plant-Based Liver Dishes](https://www.trendhunter.com/trends/vegan-gourmet): This Vegan Gourmet Restaurant Makes a Cruelty-Free 'Faux Gras' (Category: Lifestyle) Implication: With the growing demand for plant-based diets, there is an opportunity for restaurants to offer more vegan and vegetarian options on their menus to cater to health-conscious and e… - [Vegan Caviar Alternatives](https://www.trendhunter.com/trends/cavi-art): 'Cavi-art' is a Plant-Based Caviar Made from Seaweed (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Explore the development of innovative plant-based food products that mimic the flavors and textures of traditional gourmet cuisine, broadening t… - [Luxury Vegan Knitwear](https://www.trendhunter.com/trends/lochaven-of-scotland): Knitwear Brand Behind 'Harry Potter,' Lochaven of Scotland, is Now Vegan (Category: Eco) Implication: Fashion companies have the opportunity to meet the increasing demand for cruelty-free products by exploring vegan materials and more sustainable alternatives in their production p… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)