# Luxe Legumes Pantry staples like legumes have been rebranded to appeal to Gen Z and Millennials. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 16, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxe-legumes ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Luxe Legumes trend? **Luxe Legumes:** Legumes are experiencing a resurgence, shedding their pantry staple image for chic, snackable delights. Pastel cans and stylish packaging mark the trend, reflecting a shift in perception and market value. ## The consumer insight behind the Luxe Legumes trend In an era where aesthetics and convenience drive consumer choices, legumes are being elevated to appeal to a more upscale, health-conscious market. With increased time spent at home and inflation squeezing dining-out budgets, pantry items have become significant signalers of taste and lifestyle. This concept of affordable affluence resonates with millennials and Gen-Z alike, allowing them to indulge in well-branded, high-quality pantry items like tinned fish or gourmet legumes for a nicer dinner at home. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 1, 2022 to Apr 3, 2024 - Published: May 16, 2024 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxe Legumes trend ### Aesthetic Shelf Appeal Stylish packaging and visually appealing designs have transformed formerly mundane pantry items into sought-after lifestyle products. ### Global Flavor Exploration Culinary creations with international flavor profiles are captivating consumers seeking exotic tastes in everyday meals and snacks. ### Convenient Healthy Alternatives With increased demand for health-conscious options, innovations focusing on convenient, diet-friendly snacks are driving consumer interest. ## What the Luxe Legumes trend means for industry ### For Packaged Foods The packaged foods industry is seeing a renaissance as traditional staples are reimagined with innovative flavors and premium aesthetics. ### For Retail and Grocery In the realm of retail and grocery, the rise of uniquely branded, premium pantry staples presents new competitive opportunities. ### For Specialty Snacking The specialty snacking industry thrives on creating bold, flavorful alternatives to traditional snack options, driven by health and taste considerations. ## Workshop question How can our brand transform traditional, everyday products into chic, appealing items that resonate with younger, health-conscious consumers? ## Trend signals for Luxe Legumes Trend score 4.0 out of 10, from popularity 57%, activity 40%, freshness 24%. - Popularity: 57% - Activity: 40% - Freshness: 24% ## Examples of the Luxe Legumes trend 6 featured examples from Sep 1, 2022 to Apr 3, 2024. - [QSR Organic Nut Pouches](https://www.trendhunter.com/trends/hot-honey-cashews): Clif Family is Offering Two New Seasoned Nut Flavors In-Stores (Category: Eco) Implication: Innovating product lines with organic and gourmet offerings to meet the growing demand for healthier, flavorful snacks. - [Gourmet Canned Beans](https://www.trendhunter.com/trends/heyday-canning-co): Heyday Canning Co Reintroducing Classic Beans with Global Flavors (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to enhance their canned food options - [Plant-Based Extra-Seasoned Snacks](https://www.trendhunter.com/trends/hippeas-flavor-blast): Hippeas Flavor Blast Come in Two Flavor Varieties (Category: Lifestyle) Implication: The snack food industry can explore the development of more plant-based snack products to cater to a growing consumer base. - [Regenerative Food Product Launches](https://www.trendhunter.com/trends/simpli-and-whole-foods-market): SIMPLi and Whole Foods Market Partnered on a New Initiative (Category: Lifestyle) Implication: The food and beverage industry can incorporate regenerative and sustainable practices into their supply chains and invest in unique, single-origin heirloom varieties to meet consu… - [Spicy Edamame Bean Snacks](https://www.trendhunter.com/trends/the-only-bean-1): The Only Bean is Launching a New Wasabi Soy Sauce Snack (Category: Lifestyle) Implication: The Only Bean's new Wasabi Soy Sauce flavor introduces a bold and healthier alternative in the snack food industry. - [Conveniently Canned Snack Products](https://www.trendhunter.com/trends/chillo-foods-snack-products): These Chillo Foods Snack Products Come in Six Options (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the demand for convenient and diverse snack products like those offered by Chillo Foods. ## Recent trend clusters - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) - [Routine Rotation](https://www.trendhunter.com/protrends/seasonal-coffee-flavors) (Lifestyle) - [Protein Hydration](https://www.trendhunter.com/protrends/protein-hydration) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)