# Luxe Comfort Designer brands offer products that better fit into consumers' current lifestyles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 4, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxe-comfort ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Luxe Comfort trend? **Luxe Comfort:** Designer brands are now in the business of comfort and at-home or outdoor activities, a direct response to the changed lifestyles that people have seen around the world. These items include everything from indoor shoes to luxury yoga mats, and are targeted to higher income consumers. ## The consumer insight behind the Luxe Comfort trend With people around the world still being relatively restricted in the recreational activities they can take part in, they're increasingly investing in products and services that suit their new homebody lifestyles. Brands that are able to meet this demand show these consumers that they can quickly respond to their fast-changing needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 14 to Nov 4, 2020 - Published: Nov 4, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxe Comfort trend ### Homebody Lifestyle Designer brands are now targeting higher income consumers through products and services that suit their new homebody lifestyles. ### Luxury Comfort Designer brands are now focused on offering luxury and comfort through their products such as luxury yoga mats and monogramed indoor shoes. ### Surprise Launches The announcement of new limited edition collections without initial details is becoming a popular marketing strategy for fashion brands. ## What the Luxe Comfort trend means for industry ### For Luxury Fashion Designer brands are offering luxury comfort products and are now targeting higher income consumers. ### For Home Fitness During Covid-19 pandemic many consumers are doing whatever they can to stay fit and healthier and thus indulging in luxurious fitness and yoga equipment. ### For Marketing Surprise launches and limited edition collections without initial details are becoming popular marketing strategies for fashion brands. ## Workshop question How will your brand adapt to changed lifestyles in the long term? ## Trend signals for Luxe Comfort Trend score 4.3 out of 10, from popularity 52%, activity 67%, freshness 9%. - Popularity: 52% - Activity: 67% - Freshness: 9% ## Examples of the Luxe Comfort trend 5 featured examples from Jul 14 to Nov 4, 2020. - [Luxury Camping Apparel](https://www.trendhunter.com/trends/the-north-face-x-gucci): The North Face X Gucci Just Announced a New Collection with Limited Details (Category: Luxury) Implication: The North Face and Gucci collaboration highlights the potential for high-end fashion brands to expand their offerings to outdoor and camping apparel. - [Luxe Mink Sleeping Masks](https://www.trendhunter.com/trends/luxury-eye-mask): Louis Vuitton Introduces a Luxury Eye Mask Made from Soft Materials (Category: Lifestyle) Implication: Potential for growth in the market of high-end fashion accessories, including luxury eye masks. - [Luxury Monogram Indoor Shoes](https://www.trendhunter.com/trends/monogram-indoor-shoes): Dior Recently Unveiled the New 'Chez Moi' Slide and Ankle Boot (Category: Luxury) Implication: Luxury fashion brands can take advantage of the trend towards comfortable yet upscale loungewear, paving the way for innovative product offerings. - [Designer Monogrammed Yoga Mats](https://www.trendhunter.com/trends/louis-vuittons-yoga-mats): Louis Vuitton's Yoga Mats are a Luxe Alternative (Category: Lifestyle) Implication: The fitness apparel industry can embrace the trend of luxury fitness accessories by collaborating with high-end brands to create premium workout clothing and gear. - [Lush Logo-Centric Regal Bathrobes](https://www.trendhunter.com/trends/regal-bathrobe): Versace Adds a Sense of Luxury to a Bathroom Accessory (Category: Luxury) Implication: Luxury fashion industry can capitalize on the trend of offering regal bathrobes to enhance the bathroom experience for consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)