# Luxe Auto Endorsements Luxury vehicle-endorsed products are more credible to consumers. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published Mar 10, 2012, updated Mar 27, 2012 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/luxe-auto-endorsements-luxury-vehicle-brands-make ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Luxe Auto Endorsements trend? **Luxe Auto Endorsements:** Considering the extravagant and high-class reputation of luxury auto brands, businesses using these supercars as endorsements for their products are hoping that their merchandise will share the same rep. Consumers looking to find reputable products will recognize these well-known car brands and therefore have a higher likelihood of wanting to make a purchase. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 16, 2009 to Mar 27, 2011 - Published: Mar 10, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxe Auto Endorsements trend ### Luxury Auto Endorsements Brands utilizing luxury cars as endorsements for their products are seen as more credible to consumers. ### Incorporating Supercar Parts Incorporating supercar parts into products can create a strong reputation for quality and luxury, as seen in the Conair BaByliss Pro Volare Hair Dryer. ### Sleek Design in Technology Designing technology with sleek, high-end aesthetics, such as with the Porsche Design smartphones, can make for a desirable product for consumers. ## What the Luxe Auto Endorsements trend means for industry ### For Luxury Goods Premium goods can command higher prices by associating with luxury auto brands and incorporating high-end aesthetics into the product. ### For Consumer Electronics Companies can create disruptive innovation by incorporating premium materials and luxury design elements, like sapphire crystal and brushed aluminum, into consumer electronics products. ### For Automotive Collaborations between luxury car manufacturers and technology companies can lead to innovative products that offer unique features, such as the Mobiado CPT002 Aston Martin concept phone with car integration. ## Trend signals for Luxe Auto Endorsements Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%. - Popularity: 55% - Activity: 54% - Freshness: 8% ## Examples of the Luxe Auto Endorsements trend 6 featured examples from Dec 16, 2009 to Mar 27, 2011. - [$1 Million Advent Calendars](https://www.trendhunter.com/trends/porsche-calendar): Porsche Calendar Makes for Luxe Holiday Gift (Category: Autos) Implication: Luxury retailers can leverage the trend of expensive advent calendars to curate curated collections of high-end products and offer exclusive experiences to affluent customers duri… - [Sleek Auto Phones](https://www.trendhunter.com/trends/porsche-design-smarphone): This Porsche Design Smartphone Looks Just as Exciting as the Car Itself (Category: Art & Design) Implication: Opportunity for smartphone manufacturers to capture the premium market segment by offering luxury-designed devices. - [Supercar Blow-Dryers](https://www.trendhunter.com/trends/conair-babyliss-pro-volare): The Conair BaByliss Pro Volare Hair Dryer is Made of Real Ferrari Parts (Category: Autos) Implication: Manufacturing companies can explore innovative materials and manufacturing techniques to meet the demand for high-quality and long-lasting products. - [Sleek Swiveling Phones](https://www.trendhunter.com/trends/porsche-design-phones): The Porsche Design Phones Can Rotate 180 Degrees (Category: Tech) Implication: The mobile phone industry has the opportunity to explore innovative designs such as rotating phones and biometric security sensors to attract more customers. - [Supercar Touchscreen Mobiles](https://www.trendhunter.com/trends/aston-martin-phone): The Mobiado CPT002 Aston Marton Concept Phone is an Upper-Echelon Gad (Category: Autos) Implication: Luxury mobile manufacturers are creating high-end smartphones with exclusive features and designs. - [Supercar Smartphones](https://www.trendhunter.com/trends/acer-liquid-e-ferrari): The Acer Liquid E Ferrari Edition is Sexy and Smart (Category: Autos) Implication: Disruptive innovation opportunity: Exploring partnerships with luxury brands and professional sports teams to create co-branded smartphones. ## Recent trend clusters - [Shared Shuttle](https://www.trendhunter.com/protrends/electric-family-van) (Autos) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) ## Trending in Autos - [Mid-Engined Hypercar Concepts](https://www.trendhunter.com/trends/mid-engined-hypercar-concepts) - [Gasoline Muscle Sedans](https://www.trendhunter.com/trends/gasoline-muscle-sedans) - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Extended-Range Electric Beach Cars](https://www.trendhunter.com/trends/extended-range-electric-beach-cars) All articles: [Autos](https://www.trendhunter.com/autos)