# Lupini Snack As an ingredient, the lupini bean is becoming increasingly popular in North America. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 13, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/lupini-snack ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Lupini Snack trend? **Lupini Snack:** The lupini bean is an excellent plant-based source of protein and fiber, in addition to being low in carbohydrates. Popular in Europe, the superfood ingredient is now entering the North American market in the form of snacking products. ## The consumer insight behind the Lupini Snack trend Many contemporary consumers have fully embraced the teachings of the wellness movement. Being mindful of their lifestyle and intake in this way enables them to be healthier, more active, and confident. As a result, individuals are particular about their diets and routines—even when they are looking to indulge. By maintaining these wellness habits and making small compromises along the way, individuals feel better equipped in handling the stresses of everyday life. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 19, 2019 to Mar 10, 2022 - Published: Nov 13, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Lupini Snack trend ### Plant-based protein The lupini bean offers a high protein and fiber content as a plant-based alternative to traditional protein sources, thus enhancing snack and meal options for health-conscious consumers. ### Low-carb products The lupini bean's low carbohydrate profile makes it a popular ingredient for brands creating keto, gluten-free, or low-carb products, serving a niche of specialty diet consumers. ### Healthy snacking Brands are seeking to create snacking options that support wellness movement values, such as low calorie, no added sugar, and clean ingredients to appeal to health-conscious consumers who want to indulge without compromising their existing wellness habits. ## What the Lupini Snack trend means for industry ### For Snack industry The lupini bean is establishing itself as an ingredient worthy of a spot in snack food, with bars, hummus dips, and lupini snacks in different flavors to offer healthful yet indulgent snacking options. ### For Frozen dessert industry Frozen dessert makers can use the lupini bean as an ingredient for a dairy-free, plant-based creamy texture and mouthfeel that adheres to the demand for plant-based alternatives in the traditional dessert space. ### For Specialty diet industry Lupini bean-based products cater to specialty diet consumers, like keto or gluten-free, looking for new protein or snack options serving a growing niche market. ## Workshop question How might your brand balance between indulgence and wellness? ## Trend signals for Lupini Snack Trend score 2.7 out of 10, from popularity 38%, activity 33%, freshness 11%. - Popularity: 38% - Activity: 33% - Freshness: 11% ## Examples of the Lupini Snack trend 5 featured examples from Dec 19, 2019 to Mar 10, 2022. - [Protein-Packed Bean Snacks](https://www.trendhunter.com/trends/brami-lupini): The BRAMI Lupini Snack is Available in Four Flavors (Category: Lifestyle) Implication: Snack brands can capitalize on the growing interest in plant-based snacks, high-protein, low carbohydrate snacks, and innovative legume snacks to meet the changing needs of consum… - [Lupini Bean Bars](https://www.trendhunter.com/trends/bean-snack-bar): Lupii Makes Uniquely Flavored Lupini Bean Snacks (Category: Lifestyle) Implication: Disruptive innovation opportunities can be found in the food and beverage industry by incorporating lupini beans into various products, such as snacks, bars, and alternative dairy… - [Bean-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plantbased-frozen-desserts): Wicked Kitchen's Plant-Based Frozen Desserts Feature Lupini Beans (Category: Lifestyle) Implication: As consumers continue to seek out plant-based options, there is an opportunity for companies to innovate and expand in this growing market. - [Bean-Based Side Dishes](https://www.trendhunter.com/trends/lupin-bean): Carrington Farms' Ground Lupin Bean is Nutrient-Rich Side Dish (Category: Lifestyle) Implication: Opportunity for food companies to explore the use of lupin beans as ingredients in various dishes and snacks. - [Lupini Bean Hummus Snacks](https://www.trendhunter.com/trends/bean-hummus): Brami's Clean-Label, Non-Perishable Hummus is Easy to Buy Online & Keep (Category: Lifestyle) Implication: The snack food industry can capitalize on the clean-label trend by creating new, non-perishable snack options like lupini bean hummus. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)