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# Lung Training
Tech brands are developing products to help consumers improve their lung capacity.

By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 11, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/lung-training

## Key Figures

- Trend score: 5.2/10
- Evidence articles: 5

## What is the Lung Training trend?

**Lung Training:** Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.

## The consumer insight behind the Lung Training trend

The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jan 15, 2019 to Jan 11, 2021
- Published: Jan 11, 2021
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Lung Training trend

### Breathing Training Devices

Tech brands are developing compact and portable smart devices to help individuals train their breathing and enhance lung capacity.

### Personalized Wellness Devices

IoT devices that analyze health data and provide personalized training on-the-go have great potential to disrupt the healthcare and fitness industries.

### Integrated Training Games

Gamified training equipment that combines fun and interactive gameplay with exercise can disrupt the traditional gym industry and appeal to a wider range of consumers.

## What the Lung Training trend means for industry

### For Healthcare

The healthcare industry can benefit from the rise of personalized, smart devices that help individuals train their breathing and monitor lung function.

### For Fitness

The fitness industry can adapt to the trend of gamified training equipment that combines fun, interactive gameplay with exercise, and move beyond the traditional gym experience.

### For Sports

The sports industry can leverage the integration of smart devices that track and enhance athletic performance through optimized breathing and lung training.

## Workshop question

How can your brand contribute to health and wellness in the post-COVID age?

## Trend signals for Lung Training

Trend score 5.2 out of 10, from popularity 72%, activity 74%, freshness 9%.

- Popularity: 72%
- Activity: 74%
- Freshness: 9%

## Examples of the Lung Training trend

5 featured examples from Jan 15, 2019 to Jan 11, 2021.

- [Lung-Training Relaxation Devices](https://www.trendhunter.com/trends/kitoki-calming-fresh-air-device): The Kitoki Calming Fresh Air Device Encourages Deep Breaths (Category: Lifestyle)
  Implication: Companies in this industry can explore partnerships with stress management solution providers like Kitoki to develop more holistic relaxation choices.
- [Workout-Optimizing Nose Strips](https://www.trendhunter.com/trends/nasal-strip): The Intake 'Breathing' Nasal Strip Maximizes Breathing During Sport (Category: Lifestyle)
  Implication: This device could be a game changer for sportswear brands, allowing them to incorporate wearable technology into their products for enhanced performance and recovery.
- [Personalized Breathing Devices](https://www.trendhunter.com/trends/bulo): BULO is a CES 2021 Innovation Awards Honoree (Category: Tech)
  Implication: BULO's device and mobile app fall under the health and wellness industry, with opportunities for further innovation in terms of personalized health and wellness training devices
- [Connected Aerobic Breathing Devices](https://www.trendhunter.com/trends/airofit-breathing-trainer): The Airofit Breathing Trainer Tracks Athletic Performance (Category: Lifestyle)
  Implication: Fitness businesses can capitalize on the trend of connected devices by integrating technology into their offerings.
- [Gamified Lung-Training Equipment](https://www.trendhunter.com/trends/p-y-lung-breath-training-game): The 'P Y Lung Breath Training Game' Has a Toy-Like Design (Category: Lifestyle)
  Implication: The 'P Y Lung Breath Training Game' presents disruptive innovation opportunities in the fitness equipment industry by combining gamification and lung training.

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