# Lucuma Lifestyle Lucuma powder is added to recipes as a nutritious natural sweetener. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 1, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lucuma-lifestyle ## Key Figures - Trend score: 2.4/10 - Evidence articles: 7 ## What is the Lucuma Lifestyle trend? **Lucuma Lifestyle:** Consumers are embracing the South American superfood lucuma in powder form as a nutritious natural sweetener in both ready-made food products, homemade dishes and beverages. Easily incorporated into recipes as a natural alternative sweetener, the powerhouse ingredient highlights the modern consumer's mission to maximize their nutritional intake without compromising flavor or calories. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 24, 2015 to Nov 10, 2017 - Published: Nov 1, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Lucuma Lifestyle trend ### Superfood Powder The use of superfoods such as lucuma powder in smoothies and lattes is becoming popular as consumers look for nutritious and natural sweeteners. ### Healthy Snacking There is a growing demand for healthier snack options that incorporate superfoods in the mix to create wholesome and indulgent treats. ### Beauty-Boosting Foods Superfoods like lucuma and collagen are being added to food and drink in an effort to promote healthy skin, hair and teeth. ## What the Lucuma Lifestyle trend means for industry ### For Food and Beverage The food and beverage industry can incorporate superfoods and natural sweeteners like lucuma powder into their products to cater to health-conscious consumers. ### For Health and Wellness The health and wellness industry has an opportunity to cater to consumers that want to incorporate superfoods and natural ingredients like lucuma powder into their daily routines. ### For Beauty and Skincare The beauty and skincare industry can benefit from incorporating beauty-boosting foods and supplements like collagen and Vitamin C into their products to promote healthy skin. ## Workshop question How could you make your brand's experience more fulfilling for consumers without removing what makes it "sweet" in the first place? ## Trend signals for Lucuma Lifestyle Trend score 2.4 out of 10, from popularity 34%, activity 29%, freshness 8%. - Popularity: 34% - Activity: 29% - Freshness: 8% ## Examples of the Lucuma Lifestyle trend 7 featured examples from Oct 24, 2015 to Nov 10, 2017. - [Superfood Energy Ball Menus](https://www.trendhunter.com/trends/kupfert-kim): Toronto's Kupfert & Kim Serves Up Three Types of Raw Energy Balls (Category: Lifestyle) Implication: Opportunity for restaurants to incorporate raw energy balls and indulgent health foods into their menus to cater to health-conscious consumers. - [Beauty-Boosting Energy Balls](https://www.trendhunter.com/trends/moodfix-wellness): MoodFix Wellness' Beauty Energy Balls Promote a Clear Complexion (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating beauty-boosting ingredients in their products to meet the growing demand for functional and clean beauty foods. - [Superfood Muffin Mixes](https://www.trendhunter.com/trends/thrively): Thrively's Healthy Baking Mixes are Packed with Beneficial Ingredients (Category: Lifestyle) Implication: Food manufacturers can capitalize on the trend towards healthy and sustainable ingredients by creating more product options that cater to health-conscious consumers. - [Prebiotic Skincare Supplements](https://www.trendhunter.com/trends/gut-food): The Nue Co.'s "Skin Food" Settles the Digestive System and More (Category: Lifestyle) Implication: The trend towards prebiotic supplements is a disruptive opportunity for the health and wellness industry to create innovative and effective products that promote digestive health… - [Tropical Sustenance Smoothies](https://www.trendhunter.com/trends/meal-replacement-drink): This Healthy Meal Replacement Drink Contains Lucuma Powder (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of meal replacement smoothies by offering unique and wholesome ingredients. - [Superfood Lucuma Lattes](https://www.trendhunter.com/trends/lucuma): This Dairy-Free Dark Chocolate Warm Drink is Filled with Healthy Sweetener (Category: Lifestyle) Implication: As more consumers shift towards health-conscious lifestyles, the beverage industry will have to adapt to meet the demand for healthier, plant-based options. - [Backpack-Shaped Snack Branding](https://www.trendhunter.com/trends/raw-snacks): These Vegan and Raw Snacks are Packaged in Charming Boxes (Category: Lifestyle) Implication: Businesses in the food and beverage industry can explore unique and playful packaging designs to differentiate their products and appeal to consumers looking for healthful and sus… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)