# Low-Sugar Wine Wine and wine-based beverages tout their low-sugar formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 6, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lowsugar-wine ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Low-Sugar Wine trend? **Low-Sugar Wine:** Low-sugar wines and wine-based drinks are on the rise as brands look to change their branding from being "low-calorie" to implying that their products healthier in general. These products include everything from canned sparkling wines to more traditional white wines. ## The consumer insight behind the Low-Sugar Wine trend The body positive movement among Millennials and Gen Z has brought on a greater understanding of health, and how it doesn't always correlate with a person's weight. Thus, there's been a slow but steady increase in demand for products and services that promise all-encompassing health benefits rather than weight loss specifically. Brands that are able to focus more on nutritious ingredients than in dieting are able to cater to younger, more informed demographics. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 24 to Jul 4, 2020 - Published: Jul 6, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Low-Sugar Wine trend ### Low-Sugar Wines Brands adopting low-sugar formulations for wine and wine-based beverages. ### Eco-Friendly Packaging Wine brands are experimenting with eco-friendly packaging solutions to cater to younger informed demographics. ### Innovative Flavors Wine brands are experimenting with innovative flavor combinations to appeal to younger demographics. ## What the Low-Sugar Wine trend means for industry ### For Wine and Beverage The wine industry is responding to younger, informed demographics by experimenting with new packaging solutions and innovative flavors. ### For Packaging and Sustainability The rise of eco-friendly wine packaging reflects a growing industry trend for sustainable packaging solutions. ### For Wellness and Health The move towards low-sugar and healthier wine options reflects a broader industry trend for wellness and health products. ## Workshop question How could your company shift its messaging so it better appeals to the mindset of younger demographics? ## Trend signals for Low-Sugar Wine Trend score 3.3 out of 10, from popularity 43%, activity 47%, freshness 9%. - Popularity: 43% - Activity: 47% - Freshness: 9% ## Examples of the Low-Sugar Wine trend 4 featured examples from Apr 24 to Jul 4, 2020. - [Tea-Infused Sparkling Wines](https://www.trendhunter.com/trends/mawby-bubbs): Mawby Bubbs Infuses Sparkling Wine with Organic Tea (Category: Lifestyle) Implication: Given the rising demand for unique drink options that incorporate tea, companies within the beverage industry could benefit from exploring innovative tea-infused beverage options. - [Eco-Friendly Wine Boxes](https://www.trendhunter.com/trends/bag-in-box): Our Daily Wines' 1.5-Liter Bag-in-Box Boasts a Small Carbon Footprint (Category: Eco) Implication: The need for more sustainable and eco-friendly packaging solutions provides opportunities to disrupt the packaging industry. - [Low-Sugar Premium Wines](https://www.trendhunter.com/trends/premium-wine): Cupcake LightHearted Chardonnay Has Less Than a Gram of Sugar Per Serving (Category: Lifestyle) Implication: The wine industry can leverage the demand for low-sugar, lower-calorie, vegan, gluten-free, and low-carb wines by innovating and developing new products that cater to health-consc… - [Low-Sugar Rosé Refreshments](https://www.trendhunter.com/trends/organic-ros-all-day-spritz): The Organic Rosé All Day Spritz Comes in Both Cans and Bottles (Category: Marketing) Implication: Brands can develop new low-sugar rosé beverages and organic wine products to cater to health-conscious and eco-minded consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)