# Low-Ingredient Beverage Beverage brands produce and highlight few-ingredient products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lowingredient-beverage ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Low-Ingredient Beverage trend? **Low-Ingredient Beverage:** Brands in the beverage space are creating low-ingredient products, with everything from alcohol to vegan milks highlighting the limited ingredients they contain. This shift works off the "clean" movement, with consumers understanding that the fewer ingredients in a product–the healthier it is. ## The consumer insight behind the Low-Ingredient Beverage trend The growth of the wellness movement has, for consumers, coincided with minimalism--whether that's in the spaces they live and work in, or in the foods they eat. Consumers are increasingly subscribing to the "less is more" approach to life as they look for ways to reduce everyday stressors. De-cluttering in various aspects of daily life is purported to offer benefits like anxiety relief and convenience for consumers who are overwhelmed with juggling everything from professional responsibilities to personal obligations and living life in the digital age. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 12, 2018 to Aug 17, 2019 - Published: Aug 19, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Low-Ingredient Beverage trend ### Minimalist Ingredients Brands in the beverage space are creating low-ingredient products that work off the 'clean' movement. ### Health and Wellness Consumers are increasingly subscribing to the 'less is more' approach to life as they look for ways to reduce everyday stressors. ### Simplicity and Convenience Brands are offering consumers simple, hydrating products that are made with just a few ingredients and conveniently packaged. ## What the Low-Ingredient Beverage trend means for industry ### For Beverage Industry Brands in the beverage industry are creating low-ingredient products and promoting health and wellness. ### For Wellness Industry The wellness industry is growing as consumers look for ways to reduce everyday stressors and live a healthier lifestyle. ### For Food and Beverage Retail Industry The food and beverage retail industry is shifting to offer consumers simpler, more convenient options with fewer ingredients and no preservatives. ## Workshop question How could your brand streamline its product/service to the benefit of its customer? ## Trend signals for Low-Ingredient Beverage Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 8%. - Popularity: 70% - Activity: 53% - Freshness: 8% ## Examples of the Low-Ingredient Beverage trend 5 featured examples from Jan 12, 2018 to Aug 17, 2019. - [Five-Ingredient Canned Cocktails](https://www.trendhunter.com/trends/simple-cocktail): Five Drinks Co. Creates Ready-to-Drink, Simple Cocktails (Category: Lifestyle) Implication: Creating canned cocktails using a simple ingredient list with unique flavors presents an opportunity for disruptive innovation in the beverage industry by catering to consumers’ d… - [Three-Ingredient Cold Brews](https://www.trendhunter.com/trends/forest-coffee-cold-brews): Forest Coffee's Natural Flavor Line Boasts Minimal Ingredients (Category: Lifestyle) Implication: Brands in the beverage industry can innovate by creating simple, flavorful, and natural beverages that appeal to health-conscious and functional beverage-seeking consumers. - [Single-Ingredient Convenience Store Juices](https://www.trendhunter.com/trends/7select-gosmart): 7-Eleven 7-Select Go!Smart Juices are USDA Organic (Category: Lifestyle) Implication: Convenience stores can take advantage of this trend by creating their own single-juice product lines that are organic, cold-pressed, and have no added sugar or preservatives. - [Vegan Peanut Milks](https://www.trendhunter.com/trends/peanut-milk): Elmhurst Milked's 'Milked Peanuts' is an Innovative Nut Beverage Product (Category: Lifestyle) Implication: The growing popularity of plant-based milk alternatives creates opportunities for companies to develop and market new non-dairy milk products. - [Coconut Water Cold Brews](https://www.trendhunter.com/trends/loco-coffee-co): Loco Coffee Co. Makes a Simple, Two-Ingredient Beverage (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Explore innovative packaging solutions for coconut water that enhance convenience and extend shelf life. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)