# Lowbrowism The downmarket takes a prestigious turn towards higher-end style. By [Tiana Reid](https://www.trendhunter.com/tiana) | Published Jul 13, 2010, updated Oct 16, 2012 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/lowbrowism-the-downmarket-is-taking-a-prestigious-turn-with-this-years-hips ## Key Figures - Trend score: 5.8/10 - Evidence articles: 12 ## What is the Lowbrowism trend? **Lowbrowism:** Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster. ## At a Glance - Evidence: 12 featured examples - Articles from: Dec 21, 2009 to Jul 11, 2010 - Published: Jul 13, 2010 - Last updated: Oct 16, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Examples of the Lowbrowism trend 12 featured examples from Dec 21, 2009 to Jul 11, 2010. - [Bra-Only Baseball Outfits](https://www.trendhunter.com/trends/lady-gaga-mets-game): The Lady Gaga Mets Game Get-Up is Outrageous (Category: Naughty) Implication: Disruptive innovation opportunity: Push the boundaries of fashion by creating unconventional and attention-grabbing clothing items. - [Hot Tomboys](https://www.trendhunter.com/trends/Dossier-Spring-2010-Issue): Daria Werbowy is Both Casual and Coquettish in the Dossier Spring 2010 Issue (Category: Fashion) Implication: Disruptive innovation opportunity: Transform the fashion retail industry by offering a curated selection of anti-chic and tomboy fashion, catering to a growing customer base seeki… - [Rebellious Oversized Tees](https://www.trendhunter.com/trends/coco-de-coeur): Coco de Coeur Tees Say it All, So You Don't Have To (Category: Fashion) Implication: Fashion companies can focus on creating rebellious clothing lines for the alternative culture and understanding their values and tastes. - [Mystifying Sorceress Shoots](https://www.trendhunter.com/trends/vogue-korea-may-20101): Lee Hye Jung Resembles a Modern Witch in Vogue Korea May 2010 (Category: Pop Culture) Implication: Disruptive innovation opportunity: Creating a platform that connects emerging fashion designers with global consumers, showcasing diverse and unique styles. - [Trashy Transformations](https://www.trendhunter.com/trends/jersey-shore): Alyssa Milano is Transformed into a Jersey Shore Guidette (Category: Pop Culture) Implication: Disruptive innovation opportunity: Developing interactive platforms that allow fans to create their own TV show-inspired makeovers and share them on social media. - [Back Alley Hip Hop Fashion](https://www.trendhunter.com/trends/rocksmith-2010-summer-line): The Rocksmith 2010 Summer Line Offers a Look for Any Personality (Category: Fashion) Implication: Fashion brands can take inspiration from Rocksmith's 2010 Summer Line to create eclectic collections to cater to a wider audience - [Mullet Fashiontography](https://www.trendhunter.com/trends/en-permission): Vogue Paris March 2010 is Living Dangerous in ‘En Permission' (Category: Fashion) Implication: Retooling marketing strategies and product lines for fashion and apparel companies that incorporate elements of noir fantasy or the mullet hairstyle. - [Plaid-Loving Blogs](https://www.trendhunter.com/trends/f-yeah-boys-in-plaid): 'F*ck Yeah Boys in Plaid!' Collects Tartan-Clad Hipsters for You to Ogle (Category: Pop Culture) Implication: Opportunity for fashion brands to capitalize on the growing popularity of plaid in men's fashion. - [Remodeled "Roach Motels"](https://www.trendhunter.com/trends/motel-6-redesign): The Motel 6 Redesign Lends Some Elegance to the Lowbrow Bunker (Category: Art & Design) Implication: The hospitality industry can adopt and adapt Scandinavian design principles to create visually appealing and affordable accommodations. - [Hockey Mullet T-Shirts](https://www.trendhunter.com/trends/patrick-kane-mullet-mania): The Patrick Kane 'Mullet Mania' Tee Gets Fans Excited (Category: Unique) Implication: Sporting goods stores can capitalize on the hype of fan apparel by offering unique and exclusive designs - [Trashy Novel Baubles](https://www.trendhunter.com/trends/the-naughty-bits): The Naughty Bits are Brooches With Your Favorite Romance Book Lines (Category: Naughty) Implication: The fashion and accessories industry can tap into the growing demand for eco-friendly and novel-inspired products. - [Mullet Manscaping Ads](https://www.trendhunter.com/trends/fusion-proglide-ad): The New Fusion ProGlide Ad From Gillette is All Laughs (Category: Pop Culture) Implication: Opportunity for advertising agencies to develop creative and humorous campaigns for brands. ## Themes within the Lowbrowism trend ### Lowbrow Culture Goes Mainstream The infiltration of lowbrow culture into mainstream pop culture, fashion, and media, has resulted in a trend of combining high-end style with traditionally uncultured trends. ### Rebellious Fashion Statements The trend of incorporating offensive language, trashy novel quotes and edgy punk-inspired art into fashion provides an opportunity for businesses catering to rebellious demographics. ### Retro Fashion Revival The revival of retro fashion trends, such as mullet haircuts and 80s-inspired styles, presents an opportunity for designers and marketplaces targeting vintage or nostalgic audiences. ## What the Lowbrowism trend means for industry ### For Fashion and Apparel The fashion and apparel industry can capitalize on the trend of incorporating lowbrow and rebellious elements into high-end style and retro fashion trends. ### For Hospitality and Tourism The hospitality and tourism industry can benefit from the incorporation of stylish design elements into budget accommodation options, appealing to tourists with a taste for affordable, yet fashionable travel options. ### For Entertainment and Media The entertainment and media industries can adapt to the trend of lowbrow culture going mainstream by incorporating traditionally uncultured trends into high-end productions or media experiences. ## Trend signals for Lowbrowism Trend score 5.8 out of 10, from popularity 76%, activity 90%, freshness 8%. - Popularity: 76% - Activity: 90% - Freshness: 8% ## Recent trend clusters - [Intentional Retreats](https://www.trendhunter.com/protrends/emotion-based-travel) (World) - [Cabin Zoning](https://www.trendhunter.com/protrends/airline-cabin-design) (World) - [Suite Ladder](https://www.trendhunter.com/protrends/cruise-suite-upgrades) (World) - [Itinerary Stretch](https://www.trendhunter.com/protrends/itinerary-stretch) (World) ## Trending in World - [Flagship First Class Cabins](https://www.trendhunter.com/trends/flagship-first-class-cabins) - [Luxury In-Flight Beauty Kits](https://www.trendhunter.com/trends/luxury-in-flight-beauty-kits) - [Studio-Style Park Models](https://www.trendhunter.com/trends/studio-style-park-models) - [Social Hotel Breakfast Games](https://www.trendhunter.com/trends/social-hotel-breakfast-games) All articles: [World](https://www.trendhunter.com/world)