# Love for Anonymous Using facelessness to focus attention on everything but the model. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 28, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/love-for-anonymous ## Key Figures - Trend score: 4.7/10 - Evidence articles: 9 ## What is the Love for Anonymous trend? **Love for Anonymous:** When a campaign features a celebrity or supermodel, the viewer naturally focuses his or her attention on that person and less on the clothes that are being marketed. The same thing occurs when fashion show attendees focus on the runway models' faces and not on what they're wearing. As such, the use of "faceless" models helps to draw attention directly to the apparel; with the model's face obscured, the brand can showcase the clothing without the consumer forming judgments based on who the model is or what she looks like. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 10, 2011 to Mar 26, 2012 - Published: Mar 28, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Love for Anonymous trend ### Faceless Models More fashion designers and artists are using facelessness in their campaigns and art to draw attention to apparel and away from preconceived judgments based on the model's appearance. ### Eerie, Dark, and Melancholic Aesthetics The prevalence of eerie, dark, and melancholic themes in various industries, from fashion to art, reflects a growing demand for edgier and more diverse styles. ### Minimalistic/Ethereal Styles The use of minimalistic and ethereal styles in fashion photography and editorials creates a haunting yet beautiful presence, drawing viewers in with an otherworldly and feminine appeal. ## What the Love for Anonymous trend means for industry ### For Fashion Fashion designers are creating clothing lines and campaigns with faceless models, eerie aesthetics, minimalistic/ethereal styles, and various other edgy themes to reflect a growing demand for diverse and boundary-pushing styles. ### For Art Artists are incorporating facelessness, eerie aesthetics, minimalism/etherealism, and various other themes into their works, creating captivating and thought-provoking pieces that challenge traditional norms. ### For Photography Fashion photography and art photography are using facelessness, eerie aesthetics, minimalism/etherealism, and other unconventional themes to create unique and provocative visuals. ## Trend signals for Love for Anonymous Trend score 4.7 out of 10, from popularity 52%, activity 81%, freshness 8%. - Popularity: 52% - Activity: 81% - Freshness: 8% ## Examples of the Love for Anonymous trend 9 featured examples from Jun 10, 2011 to Mar 26, 2012. - [Flashy Faceless Photography](https://www.trendhunter.com/trends/ronald-stoops): Ronald Stoops Captures Beauty Through Telling Poses (Category: Fashion) Implication: Stoops' fashion photography challenges traditional portraiture techniques, encouraging the fashion industry to embrace new styles and aesthetics. - [Faceless Model Runways](https://www.trendhunter.com/trends/a.f.-vandevorst-fw-2012): The A.F. Vandevorst FW 2012 Collection Features Huge Scarves and Hats (Category: Fashion) Implication: Fashion designers can create collections using face masks and coverings to add an air of mystery and intrigue. - [Faceless-Figured Models](https://www.trendhunter.com/trends/maura-murnane-photoshop-art): Maura Murnane Creates Otherwordly Fashion Art (Category: Fashion) Implication: The fashion industry can partner with artists like Maura Murnane to create fashion campaigns that go beyond traditional beauty standards and capture attention with bold and innova… - [Eerie Faceless Editorials](https://www.trendhunter.com/trends/jnc-magazine-01-12): The JNC Magazine 01/12 Series is Femininely Ethereal (Category: Fashion) Implication: Fashion photographers who embrace the trend towards faceless models and ethereal aesthetics can create compelling and captivating images that resonate with viewers. - [Ebony Faceless Portraits](https://www.trendhunter.com/trends/shape-by-quentin-arnaud): Shape by Quentin Arnaud Plays with Light to Remove Subject Features (Category: Fashion) Implication: See how photographers can push the boundaries of traditional portraiture by experimenting with new techniques and concepts. - [Freaky Faceless Figures](https://www.trendhunter.com/trends/me-and-edward): Me & Edward Features Eery Images (Category: Art & Design) Implication: Artists and galleries can capitalize on the demand for unsettling and thought-provoking artworks. - [Morbid Ritual Lookbooks](https://www.trendhunter.com/trends/black-scale-x-bloodbath): The Black Scale X Bloodbath Collection is Simplistically Evil (Category: Fashion) Implication: Opportunity for fashion brands to tap into the demand for streetwear that incorporates dark, ritualistic elements. - [Scribbled Faceless Lookbooks](https://www.trendhunter.com/trends/soloist-s-s-2012): The Soloist S/S 2012 Collection is Artistic and Fashionable (Category: Fashion) Implication: The fashion industry can benefit from disruptive innovation by creating collections that appeal to a more daring and individualistic market. - [Faceless Children Illustrations](https://www.trendhunter.com/trends/kristian-jones-lost-in-youth): The Kristian Jones 'Lost in Youth' Pictures are Poetic (Category: Art & Design) Implication: Incorporating minimalist children's illustrations into book illustrations can create a fresh and captivating visual experience for young readers. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)