# Lovable Lilac Lilac is infused into cosmetic items and ingestible products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lovable-lilac ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Lovable Lilac trend? **Lovable Lilac:** Lilac is emerging as one of the popular florals within the botanical-infusion craze, offering flavor, health and cosmetic-related benefits. The infusion of lilac has the added benefit of creating positive associations in the mind of the consumer, in large part due to its natural sourcing and its already-established aesthetic popularity. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 20, 2016 to Jul 10, 2018 - Published: May 9, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Lovable Lilac trend ### Botanical Infusion Craze The popularity of lilac infusion in cosmetic and ingestible products is attributed to the botanical infusion craze that is driving consumer demand for natural and sustainable ingredients. ### Floral Flavors in Food and Beverage The emergence of floral flavors in unconventional food and beverage products such as fruity water and snack foods present an opportunity for businesses to create new and exciting flavor profiles for consumers to explore. ### Concentrated Nutrient Skincare Products Concentrated skincare products that contain a variety of natural and beneficial ingredients such as moringa extract and fermented lilac cell culture cater to consumers who are looking for products that deliver maximum effectiveness and visible results. ## What the Lovable Lilac trend means for industry ### For Food and Beverage Businesses in the food and beverage industry can respond to the growing demand for botanical and floral flavors in innovative products that can be used in everything from beverages to snack foods. ### For Cosmetics and Personal Care The emergence of lilac infusion in cosmetic and personal care products presents an opportunity for businesses in this industry to cater to consumers who prefer natural and sustainable ingredients in their beauty regimen. ### For Skincare The emergence of concentrated nutrient skincare products that contain natural and beneficial ingredients presents an opportunity for skincare businesses to offer products that cater to consumers looking for effective solutions to common skin problems. ## Workshop question How can your brand better leverage a single, unique quality your product/service contain? ## Trend signals for Lovable Lilac Trend score 2.7 out of 10, from popularity 40%, activity 31%, freshness 8%. - Popularity: 40% - Activity: 31% - Freshness: 8% ## Examples of the Lovable Lilac trend 5 featured examples from Jan 20, 2016 to Jul 10, 2018. - [Floral Fruit Water](https://www.trendhunter.com/trends/floral-water): These Floral Water Flavors Celebrate Unusual Fruit and Flower Combinations (Category: Lifestyle) Implication: Blossom Water's unique flavor combinations and usage of plant-based sweeteners provides an opportunity for the beverage industry to reinvent flavored beverages and tap into the ma… - [Botanically Infused Bottled Waters](https://www.trendhunter.com/trends/blossom-water): The New Blossom Water Flavors are Made with Natural Ingredients (Category: Lifestyle) Implication: Beverage companies can tap into the growing demand for healthier and low-sugar alternatives to traditional soda and other pre-packaged beverages. - [Lilac-Colored Soft Serve](https://www.trendhunter.com/trends/oreo-cones): McDonald's Hong Kong is Selling Purple Ice Cream in Oreo Cones (Category: Lifestyle) Implication: Opportunity for ice cream shops and fast food chains to capitalize on the trend of colorful and limited-time soft serve offerings. - [Concentrated Nutrient Creams](https://www.trendhunter.com/trends/multinutrient-day-cream): Allies of Skin's Multi-Nutrient Day Cream Boasts Moringa Extract (Category: Fashion) Implication: The skincare industry can explore nutrient-dense formulas and natural ingredients to create products that offer multi-benefit solutions for the skin. - [Oil-Balancing Botanical Serums](https://www.trendhunter.com/trends/clearing-serum): The Kypris Clearing Serum is Suited for Those with Acne-prone Skin (Category: Marketing) Implication: Disruptive innovation opportunities for creating new skincare lines for those with oily and acne-prone skin. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)