# Lotion Sanitization Hand sanitizers are offered in lotion form to counteract side effects. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 1, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lotion-sanitization ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Lotion Sanitization trend? **Lotion Sanitization:** Lotion-based hand sanitizers are growing in popularity as people deal with dry, cracked skin from using hand-washing and using hand sanitizers more than they previously did. These products mix anti-bacterial benefits with skin-healing properties. ## The consumer insight behind the Lotion Sanitization trend Alongside many of the major lifestyle disruptions consumers have faced in the last year, some of the more minor consequences of living through a pandemic include the small changes consumers have had to make related to things like hygiene and public safety, that can have unintended consequences. Thus, people are increasingly turning to brands that offer solutions to these concerns. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 1 to Dec 2, 2020 - Published: Dec 1, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Lotion Sanitization trend ### Moisturizing Hand Sanitizers As people use hand sanitizers more frequently, hand sanitizers with moisturizing properties have grown in popularity. ### Lotion Sanitization Lotion-based hand sanitizers are becoming increasingly popular due to consumers' struggle with dry, cracked skin caused by frequent hand washing and hand sanitizing. ### Alcohol-Free Sanitizing Lotions Hand sanitizing lotions without alcohol have emerged as a result of consumers' desire for gentler and less damaging sanitizers. ## What the Lotion Sanitization trend means for industry ### For Personal Care and Beauty The personal care and beauty industry can explore innovative hybrids of hand sanitizers and moisturizers for consumers who require both properties. ### For Health and Wellness The health and wellness industry can explore the potential of incorporating anti-bacterial properties into skin-healing products that combat unintended consequences of changing hygiene practices, such as dry, cracked skin. ### For Consumer Packaged Goods The consumer packaged goods industry can explore new options for hand sanitizers with minimized, refined, and safe ingredient lists that attract consumers' increasing awareness of the possible toxic preservatives and endocrine disrupters in their products. ## Workshop question How is your brand considering unintended consequences in its product/service? ## Trend signals for Lotion Sanitization Trend score 4.0 out of 10, from popularity 60%, activity 52%, freshness 9%. - Popularity: 60% - Activity: 52% - Freshness: 9% ## Examples of the Lotion Sanitization trend 4 featured examples from Jun 1 to Dec 2, 2020. - [Moisturizing Hand Sanitizers](https://www.trendhunter.com/trends/dovemoisturizing-hand-sanitizer): Dove's Nourishing Hand Sanitizers Support Hand Hygiene and Care (Category: Fashion) Implication: Personal care companies have the opportunity to create innovative hybrid hand care products that provide the benefits of both sanitizing and moisturizing. - [Silk-Based Hand Sanitizers](https://www.trendhunter.com/trends/moisturizing-hand-sanitizer): Evolved By Nature's Moisturizing Hand Sanitizer Has Activated Silk (Category: Lifestyle) Implication: Clean and non-toxic sanitizers and natural ingredients like silk protein are poised to disrupt the personal care and beauty industry, offering alternatives to traditional chemical… - [Antibacterial Hand Creams](https://www.trendhunter.com/trends/hand-moisturizer): Creightons' Pure Touch Hand Moisturizer Kills Bacteria & Viruses (Category: Fashion) Implication: The personal care industry can benefit from the trend of moisturizing hand sanitizers by developing innovative products. - [Alcohol-Free Sanitizing Lotions](https://www.trendhunter.com/trends/hand-sanitizer-moisturizer): Gold Bond's 'Ultimate Hand Sanitizer Moisturizer' is Gentle (Category: Lifestyle) Implication: The skincare industry can capitalize on the trend towards dual-purpose products by developing sanitizing lotions that also provide additional skincare benefits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)