# Longwear Tint Tinted cosmetic products promise long-lasting formulas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 20, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/longwear-tint ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Longwear Tint trend? **Longwear Tint:** Cosmetic products like blush, lip and skin tints have become popular in recent years, but their lightweight formulas have prevented them from lasting throughout the day. Now, these items are being made with long-wear formulas that help users achieve natural beauty looks that won't wear off. ## The consumer insight behind the Longwear Tint trend The pandemic had a significant impact on consumers' makeup and skincare preferences and rituals, with social media trends, mask-wearing, and a skin-first focus prompting consumers to turn to lightweight formulas and subtle beauty looks. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 5, 2021 to Jun 12, 2022 - Published: Jun 20, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Workshop question How is your brand catering to its customers' post-pandemic lifestyles? ## Trend signals for Longwear Tint Trend score 4.7 out of 10, from popularity 65%, activity 64%, freshness 12%. - Popularity: 65% - Activity: 64% - Freshness: 12% ## Examples of the Longwear Tint trend 4 featured examples from Jan 5, 2021 to Jun 12, 2022. - [Tinted Skin Balms](https://www.trendhunter.com/trends/skin-balms): Stila's Tinted Moisturizer Skin Balm is a Multitasking Moisturizer (Category: Fashion) Implication: The skincare industry can capitalize on the trend of long-lasting skin balms to create more innovative products. - [Weightless Moisturizing Blushes](https://www.trendhunter.com/trends/moisturizing-blush): Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes (Category: Marketing) Implication: There is an opportunity for brands to create more clean and multi-tasking blush products that incorporate skincare properties. - [Watery Lip Stains](https://www.trendhunter.com/trends/lip-water-stick): UNICORN GLOW's Tinted Lip Water Stick Promises to Glide Effortlessly (Category: Fashion) Implication: Innovative and affordable cosmetic products could give companies an edge in the constantly evolving beauty industry. - [Instantly Hydrating Foundations](https://www.trendhunter.com/trends/hydromaniac-glowy-tinted-hydrator): The Hydromaniac Glowy Tinted Hydrator is Infused with Kombucha (Category: Fashion) Implication: The use of unique, hydrating ingredients in cosmetics can create disruptive innovation opportunities for the cosmetics industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)