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# Localized Growth
Big businesses offer high-tech services to help local companies expand.

By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jun 19, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/localized-growth

## Key Figures

- Trend score: 3.6/10
- Evidence articles: 5

## What is the Localized Growth trend?

**Localized Growth:** Global, tech-focused businesses create new tools and services that focus on increasing the reach of smaller, local businesses. In an act to appear non-threatening to small companies, these new business models are designed to help entrepreneurial initiatives grow and become more in-tune with the advantages of technology. Leveraging advanced technologies like blockchain on a small scale will yield mass results for new companies trying to make their overall strategies stronger and more successful.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Mar 22, 2018 to Mar 14, 2019
- Published: Jun 19, 2018
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Themes within the Localized Growth trend

### Localized Growth

Businesses are creating new tools and services to help increase the reach of smaller, local businesses through advanced technologies like blockchain.

### Small Business-Expanding Programs

Technology, such as Womply, is being used to help small businesses take full control of their local internet searches, increasing company visibility and business growth potential.

### Affordable Blockchain Tools

Beta software like the IBM Blockchain Starter Plan is helping smaller scale businesses adapt to blockchain technology at a more affordable price and without the focus on cryptocurrency.

## What the Localized Growth trend means for industry

### For Small Business Services

Businesses, like Office Depot's BizBox and Womply, are offering technology-based tools and services to help small businesses grow and succeed.

### For Point of Sale Systems

Advanced features in POS systems, such as the 'POSist' software, are streamlining businesses and helping to accelerate growth.

### For Office Renovations

Lebel & Bouliane is an example of design studios that are renovating offices to better suit business needs and push for innovation in company culture.

## Workshop question

How can your brand leverage technology to increase your scope and reach?

## Trend signals for Localized Growth

Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%.

- Popularity: 53%
- Activity: 47%
- Freshness: 8%

## Examples of the Localized Growth trend

5 featured examples from Mar 22, 2018 to Mar 14, 2019.

- [Millennial Start-Up Services](https://www.trendhunter.com/trends/bizbox): Office Depot's BizBox Empowers Business Owners with Growth Tools (Category: Business)
  Implication: The all-in-one platform model of Office Depot's BizBox presents a disruptive innovation opportunity for e-commerce companies looking to offer comprehensive services to small busin…
- [Ultra-Contemporary Working Spaces](https://www.trendhunter.com/trends/toronto-office-design): Lebel & Bouliane Boast a Toronto Office Design for Sidewalk Labs (Category: Art & Design)
  Implication: The renovation of old buildings and the creation of smart city designs presents an opportunity for architects to apply innovative designs for work environments.
- [Small Business-Expanding Programs](https://www.trendhunter.com/trends/womply-boost): Womply Boost Aims to Aid Small Business Through Local Searches (Category: Tech)
  Implication: Small business software industry can explore innovative solutions like Womply Boost to support and enhance customer outreach and engagement.
- [Growth-Accelerating POS Systems](https://www.trendhunter.com/trends/posist): 'POSist' is Packed with Advanced Features to Help Businesses Grow (Category: Tech)
  Implication: POS systems with advanced features offer restaurants the opportunity to enhance operational efficiency, improve accuracy in billing, and automate marketing efforts.
- [Affordable Blockchain Tools](https://www.trendhunter.com/trends/ibm-blockchain-starter-plan): The IBM Blockchain Starter Plan is an Great Option for Small Companies (Category: Tech)
  Implication: The IBM Blockchain Starter Plan caters to low-cost plan startups, providing them with accessible tools to build on the IBM blockchain platform.

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All articles: [Tech](https://www.trendhunter.com/tech)
