# Local Retail Large retailers incorporate elements of local products or materials into their stores. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 6, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/local-retail ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Local Retail trend? **Local Retail:** In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world. ## The consumer insight behind the Local Retail trend The pandemic's enormous impact on small businesses in North America has resulted in more consumers wanting to support their local businesses and economies. In order to cater to these consumers, large companies are aiming to brand themselves as community-supporting organizations--making consumers feel more comfortable with purchasing from them. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 20, 2020 to Dec 15, 2022 - Published: Jun 6, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Local Retail trend ### Support Local Economies Large retailers are incorporating local products or materials to cater to consumers wanting to support their local businesses and economies. ### Curated Retail Concepts Azamara's new retail program showcases local products and artisans from each cruise ship's specific destinations to create a unique and ethical luxury experience for travelers. ### Sustainable Designer Stores Atelier100's mission to establish a "hyper-local" and sustainable approach to retail features designers and creatives who use locally sourced materials and upcycled items, alongside mentorship and cash benefits from industry professionals. ### Text-Based Shopping Features Walmart's 'Text to Shop' platform allows for a streamlined shopping experience by enabling consumers to purchase items through text messages. ## What the Local Retail trend means for industry ### For Retail Retailers can incorporate local products and materials to build a community-supporting brand, use curated programs to provide ethical luxury experiences, and establish sustainable designer stores. Additionally, text-based shopping features can be added to streamline the shopping experience. ### For Cruise Line Curated retail concepts that showcase local products and artisans can be implemented to complement evening activities and overnight port stays. ### For Fashion Sustainable designer stores featuring local and upcycled materials can be established to promote sustainable and ethical fashion practices. ### For Technology Text-based shopping features can be developed to provide consumers with a streamlined and convenient way to purchase items. ## Workshop question How could your brand help support its local economy? ## Trend signals for Local Retail Trend score 5.2 out of 10, from popularity 74%, activity 67%, freshness 14%. - Popularity: 74% - Activity: 67% - Freshness: 14% ## Examples of the Local Retail trend 5 featured examples from Nov 20, 2020 to Dec 15, 2022. - [Sustainable Designer Stores](https://www.trendhunter.com/trends/atelier100): Atelier100 Opens in London with the Help of H&M and Ingka Group (Category: Business) Implication: The fashion retail industry can benefit from implementing sustainable practices like local sourcing and upcycling to meet customer demand for environmentally-conscious products. - [Suburban Checkout-Free Retailers](https://www.trendhunter.com/trends/new-amazon-go-store): This New Amazon Go Store is Arriving for Suburban Shoppers (Category: Business) Implication: Checkout-free technology in suburban areas presents a disruptive opportunity for retailers to innovate and provide a seamless shopping experience for consumers. - [Educational Denim Displays](https://www.trendhunter.com/trends/isinstore-and-lee): IsInstore and Lee's Retail Display Educates About Sustainability (Category: Business) Implication: Incorporating eco-friendly retail displays and sustainable branding strategies in the fashion industry to promote sustainability and attract environmentally-conscious customers. - [Locally Sourced Cruise Retail Concepts](https://www.trendhunter.com/trends/azamara): Azamara Launches a Destination-Tailored Shopping Program (Category: Marketing) Implication: Cruise lines offering unique, locally-sourced retail experiences can differentiate themselves in the crowded travel industry while promoting local cultures. - [Text-Based Shopping Features](https://www.trendhunter.com/trends/walmart-4): Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers (Category: Business) Implication: The retail industry has a clear opportunity to capitalize on text-based shopping features to increase sales and improve customer satisfaction. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)