# Local Hospitality New hotels are using local history and architecture to inspire their designs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 18, 2023 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/local-hospitality ## Key Figures - Trend score: 6.2/10 - Evidence articles: 4 ## What is the Local Hospitality trend? **Local Hospitality:** As the boutique hotels market grows, new hotels are embracing local culture through design plans, local sourcing, and/or community collaborations. These hotels aim to facilitate more authentic local experiences, while maintaining the benefits of luxury travel for their guests. ## The consumer insight behind the Local Hospitality trend The demand for authentic travel experiences continues to grow, and more consumers are traveling while aiming to reduce their impact on local communities and environments. As their values evolve, travelers who want authentic (but luxurious) experiences patron businesses that are clear about their local contributions--which is easily facilitated through design and sourcing. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 15, 2023 to Jan 29, 2025 - Published: Dec 18, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Local Hospitality trend ### Authentic Travel Experiences The demand for authentic travel experiences continues to grow, and more consumers are traveling while aiming to reduce their impact on local communities and environments. ### Local Culture Design As the boutique hotels market grows, new hotels are embracing local culture through design plans, local sourcing, and/or community collaborations. ### Heritage-Inspired Hospitality Boutique hotels are using local history and architecture to inspire their designs, creating spaces that facilitate more authentic local experiences. ## What the Local Hospitality trend means for industry ### For Hospitality Hotels are embracing local culture and heritage in their designs to create more authentic experiences for guests. ### For Travel Travelers are increasingly seeking authentic experiences that align with their values of reducing impact on local communities and environments. ### For Design Designers are collaborating with local communities and integrating local history and architecture into their projects to create unique and meaningful spaces. ## Workshop question How could your brand take inspiration from its local community? ## Trend signals for Local Hospitality Trend score 6.2 out of 10, from popularity 65%, activity 86%, freshness 34%. - Popularity: 65% - Activity: 86% - Freshness: 34% ## Examples of the Local Hospitality trend 4 featured examples from Jun 15, 2023 to Jan 29, 2025. - [Local Heritage-Inspired Hotels](https://www.trendhunter.com/trends/the-manchester-hotel): Jenny Bukovec Designs The Manchester Hotel's Interior in Kentucky (Category: World) Implication: Hotels and resorts can leverage local heritage-inspired design to differentiate themselves in the market and attract culturally conscious travelers. - [Brutalist Mexican Hotels](https://www.trendhunter.com/trends/brutalist-mexican-hotel): Hybrid & Palma Add Organic Elements Within This Brutalist Hotel (Category: World) Implication: In the architecture and design industry, there is an opportunity to explore the integration of organic elements within brutalist structures, creating a new aesthetic that combines… - [Modernized Toronto Hotels](https://www.trendhunter.com/trends/union-hotel): The Union Hotel Boasts Local Inspiration and Historic Charm (Category: World) Implication: The hospitality industry is shifting towards incorporating local cultural elements to craft distinct guest experiences. - [Pyramid-Inspired Hotel Suites](https://www.trendhunter.com/trends/kymaia-hotel): Productora and the Book of Wa Introduces the Kymaia Hotel (Category: Art & Design) Implication: Innovations in hospitality design focusing on unique architectural blends represent opportunities to differentiate in a competitive market. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)