# Live-Streamed Horror Brands are leveraging the suspense of the moment with live-streamed content. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 5, 2020 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/livestreamed-horror ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Live-Streamed Horror trend? **Live-Streamed Horror:** In an effort to reach consumers at home, many entertainment brands are leveraging live-streaming platforms to display their horror-themed content. Ranging from 24/7 live-streamed haunted houses to live-streamed film screening, these examples underscore an emerging sector of entertainment. ## The consumer insight behind the Live-Streamed Horror trend Consumers are facing more stress due to the COVID-19 pandemic, with many not able to access their usual forms of entertainment, like going to the movies or seeing friends. In these times of crisis and confusion, many consumers are turning to horror content as it provides a controlled environment where they can temporarily escape from reality and focus their emotions on the stimuli. Moreover, consumers are craving newness in this housebound time of boredom, and live-streamed entertainment is a safe and exciting way for brands to deliver engaging forms of content that provides a distraction from their concerns. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29 to May 2, 2020 - Published: May 5, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Live-Streamed Horror trend ### Live-Streamed Horror Live-streaming platforms are leveraged to display horror-themed content in response to stress caused by COVID-19 pandemic. ### Paid True Crime Binge-Watching Content providers are incentivizing true-crime binge-watching with cash and subscription-based rewards. ### Live-Streamed Haunted House Tours To provide a controlled environment where consumers can escape from reality, haunted house tours are now available to watch live online. ## What the Live-Streamed Horror trend means for industry ### For Entertainment Entertainment brands are leveraging live-streaming platforms to deliver engaging forms of content and connect with consumers at home. ### For Paranormal Community Paranormal communities are partnering with entertainment brands to create immersive and engaging forms of supernatural entertainment. ### For Movie Industry The movie industry is leveraging live-streaming and advanced screening to create new ways to bring people together and watch new releases, even while social distancing. ## Workshop question How can you leverage newness in your products or services to increase consumer engagement? ## Trend signals for Live-Streamed Horror Trend score 2.9 out of 10, from popularity 43%, activity 36%, freshness 9%. - Popularity: 43% - Activity: 36% - Freshness: 9% ## Examples of the Live-Streamed Horror trend 4 featured examples from Apr 29 to May 2, 2020. - [Live-Streamed Horror Houses](https://www.trendhunter.com/trends/the-dark-zone-network): The Dark Zone Network Will Live-stream the Conjuring House (Category: Social Good) Implication: The entertainment industry could leverage the trend of live-streaming haunted locations to create new virtual reality experiences for horror enthusiasts. - [Live-Streamed Horror Movie Debuts](https://www.trendhunter.com/trends/sea-fever): 'Sea Fever' Will Be Live-Streamed with a Chat Open to Viewers (Category: Pop Culture) Implication: Live-streamed movie debuts with interactive features present an opportunity for filmmakers to engage with audiences in innovative ways. - [Live-Streamed Haunted House Tours](https://www.trendhunter.com/trends/hodge-planchette-collection): Weird Homes Tour Lived-Streamed the Hodge Planchette Collection (Category: Social Media) Implication: Disruptive innovation opportunity: Augment traditional tourism experiences by incorporating live-streamed tours for remote audiences. - [Paid True Crime Binge-Watching](https://www.trendhunter.com/trends/magellantv): MagellanTV Will Pay Fans To Watch Its True Crime & Stream Reactions (Category: Marketing) Implication: The media streaming industry can explore the idea of paying fans to binge-watch content and stream their reactions as a way to enhance user engagement and loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)