# Livestreamed Campaign Brands entice consumers with livestreamed, interactive video content. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 13, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/livestreamed-campaign ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Livestreamed Campaign trend? **Livestreamed Campaign:** With the emergence of temporary video apps like Snapchat and Periscope, brands have the opportunity to capitalize on a consumer's fear of missing out by broadcasting live footage of the event as it rolls out. Similarly, inventive campaigns that feature livestreamed content benefit from the sense of urgency such time-sensitive events cultivate. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 14, 2015 to Jan 8, 2016 - Published: Oct 13, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Livestreamed Campaign trend ### Livestreamed Interactive Campaigns Livestreaming interactive video content is a new trend being used by brands to engage and interact with their audience. ### Ambient Live Streaming Advertising Ambient live streaming advertising allows brands to create unique and authentic connections with new consumers. ### Smartphone-Controlled Livestream Toys New smartphone-controlled toys come equipped with live-streaming capabilities, offering a first-person pilot's view to users. ## What the Livestreamed Campaign trend means for industry ### For Marketing and Advertising Brands are using livestreaming and ambient advertising techniques to create new and exciting ways to engage their audience. ### For Entertainment Livestreaming has become a new channel for interactive audience engagement in the entertainment industry. ### For Toy and Game Industry Smartphone-controlled toys with live-streaming capabilities are creating a new market within the toy and game industry. ## Workshop question What is the current mode of communication your consumers utilize the most and how could you leverage that to target them more organically? ## Trend signals for Livestreamed Campaign Trend score 3.2 out of 10, from popularity 63%, activity 24%, freshness 8%. - Popularity: 63% - Activity: 24% - Freshness: 8% ## Examples of the Livestreamed Campaign trend 6 featured examples from Apr 14, 2015 to Jan 8, 2016. - [Livestream Game Campaigns](https://www.trendhunter.com/trends/old-spice-nature-adventure): Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human (Category: Fashion) Implication: Advertising agencies and brands can explore new and innovative ways to engage with consumers, such as through livestream campaigns with interactive elements. - [Live-Streaming Soda Campaigns](https://www.trendhunter.com/trends/mountain-dew-brand): The Mountain Dew Brand is Using Periscope to Boost Engagement (Category: Lifestyle) Implication: Leveraging live-streaming platforms to promote new product launches, host virtual tastings, and engage consumers in innovative ways. - [Live-Streaming Toy Planes](https://www.trendhunter.com/trends/smartphonecontrolled-paper-airplane): This Smartphone-Controlled Paper Airplane Offers a Pilot's View (Category: Life-Stages) Implication: Toy manufacturers can incorporate smartphone-controlled features into their products to captivate younger generations and stay relevant in the digital age. - [Live Streaming Pizza Screens](https://www.trendhunter.com/trends/live-streaming-pizza): This Interactive Billboard Was Connected to a Restaurant's Kitchen (Category: Marketing) Implication: Restaurants and food brands can use interactive advertising to showcase their products and attract new consumers. - [Sensual Liquor Livestreams](https://www.trendhunter.com/trends/streaming-marketing): St Germain Uses Periscope for Mysterious Media Streaming Marketing (Category: Lifestyle) Implication: Alcohol brands can use creative and interactive marketing campaigns to build buzz around their products, drive sales, and engage with consumers in new and innovative ways. - [Livestreamed City Tours](https://www.trendhunter.com/trends/play-melbourne): 'Play Melbourne Live' Provides a Peek at the City Through Periscope (Category: Marketing) Implication: The travel and tourism industry can leverage livestreamed city tours to attract visitors with an interactive and authentic experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)