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# Spectator Gaming
Apps that enable broadcasting of user screens illuminate community gaming.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 1, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/livestream-play

## Key Figures

- Trend score: 3.6/10
- Evidence articles: 7

## What is the Spectator Gaming trend?

**Spectator Gaming:** Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Apr 14, 2015 to Aug 20, 2016
- Published: Sep 1, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the Spectator Gaming trend

### Spectator Gaming

The rise of platforms and applications that allow users to broadcast their video game play open up a viable alternative to traditional advertising and the next level of community gaming.

### Video Game Streaming

Streaming platforms such as YouTube Gaming and Restream.io cater to the growing popularity of streaming video game tournaments and video game talk shows, and offer potential disruptive innovation opportunities in entertainment.

### Social eSport Broadcasts

Partnerships between video game publishers and social media channels like Facebook make e-sports mainstream and open rating possibilities for advertising on social networks.

## What the Spectator Gaming trend means for industry

### For eSports Broadcasting

Global hub for eSports gaming content on YouTube Gaming, from live to on-demand video content.

### For Video Game Streaming Platforms

Growing market for platforms that allow users to stream their clips on multiple channels, opening collaboration opportunities and potential for partnerships with gaming companies.

### For Gaming Competitions

Competitive gaming events embrace social media as additional broadcasting channels to deliver live coverage and to expand reach, leading to additional revenue possibilities for advertisers.

## Workshop question

What tools can you provide to empower your consumers to take control of their own experience?

## Trend signals for Spectator Gaming

Trend score 3.6 out of 10, from popularity 60%, activity 40%, freshness 8%.

- Popularity: 60%
- Activity: 40%
- Freshness: 8%

## Examples of the Spectator Gaming trend

7 featured examples from Apr 14, 2015 to Aug 20, 2016.

- [Social Livestream Apps](https://www.trendhunter.com/trends/mirrativ): Mirrativ is a New Streaming App That Combines Twitch and Periscope (Category: Tech)
  Implication: Opportunity to create new gaming platforms that leverage livestreaming technology to enhance user engagement.
- [Livestream Game Campaigns](https://www.trendhunter.com/trends/old-spice-nature-adventure): Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human (Category: Fashion)
  Implication: Advertising agencies and brands can explore new and innovative ways to engage with consumers, such as through livestream campaigns with interactive elements.
- [Global Anime Game Competions](https://www.trendhunter.com/trends/2016-pokemon-world-championships): The 2016 Pokemon World Championships are Closed to the Public (Category: Tech)
  Implication: Disruptive innovation opportunity: Develop mobile games that utilize augmented reality technology and incorporate real-world activities to enhance player engagement.
- [eSports Broadcasting Hubs](https://www.trendhunter.com/trends/esports-gaming): The YouTube Gaming Covers eSports Gaming Live and On-Demand (Category: Tech)
  Implication: Streaming platforms like YouTube Gaming can serve as a centralized hub for eSports content and live coverage.
- [Multistream Gaming Platforms](https://www.trendhunter.com/trends/restream): Restream Lets Gamers Share Live Videos on Multiple Networks (Category: Tech)
  Implication: Restream.io is disrupting the gaming platform industry with its innovative multistreaming and collaborative features.
- [Video Game Streaming Platforms](https://www.trendhunter.com/trends/youtube-gaming): Google Launched the 'YouTube Gaming' Site for Streaming Video Games (Category: Tech)
  Implication: Disruptive innovation opportunity: Develop a game-changing online gaming platform that seamlessly integrates with popular video game streaming platforms.
- [Social Media eSports Broadcasts](https://www.trendhunter.com/trends/activision-blizzard): Activision Blizzard Will Now Stream eSports Events Via Facebook (Category: Tech)
  Implication: The growing eSports industry is set to benefit from the broadcasting partnership between Activision Blizzard and Facebook, presenting a disruptive innovation opportunity for compa…

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