# Lively Pet Brands replicate social events for pet owners and their animals. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Jul 11, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lively-pet ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Lively Pet trend? **Lively Pet:** Brands are catering to the bond between pet owners and their loving animals by creating events that mimic social interactions that people take part in. This shift opens the door to experiential opportunities that enhance brand and consumer relationships, by bridging urban consumers' recreational habits with their personal responsibilities. ## The consumer insight behind the Lively Pet trend With self-reported feelings of loneliness growing globally, many in North America are turning to alternative forms of socialization in order to take care of their mental health. Activities that are within their comfort zone and familiar to them–but that still require spending some time outside of the home–are able to offer a balance between traditional social habits like hosting or attending events with friends and family, with more unique experiences that they don't have to share with other people. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 1 to May 31, 2019 - Published: Jul 11, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Lively Pet trend ### Pet-Friendly Socialization Brands are creating events that mimic social interactions that people take part in, catering to the bond between pet owners and their loving animals, to enhance brand and consumer relationships, while addressing self-reported feelings of loneliness, through experiential opportunities that offer a balance between traditional social habits and unique experiences. ### Sensory Spaces for Dogs As different forms of enrichment are crucial to the well-being of a dog, 'The Scent Den' and other similar establishments offer safe and comfortable spaces that mentally stimulate dogs by encouraging natural, instinctive behaviors such as sniffing, exploring and investigating, thus promoting a sense of calm and confidence. ### Elderly Companion Dogs Pedigree's Dog Dates campaign addresses loneliness and social isolation among seniors by providing elderly people with a few hours of quality time spent with a canine companion, through dog owners' participation in the program, which caters to those who can't commit to having a dog full-time. ## What the Lively Pet trend means for industry ### For Hospitality By repurposing spaces to accommodate both pet owners and their pooches, businesses, from bars to hotels, can cater to a growing market that seeks to socialize outside of their homes and with their dogs. ### For Pet Care Pet care centers and establishments can provide special enrichment spaces and events, such as sensory stimulation rooms and doggie socialization events, to cater to the special emotional and social needs of dogs, thereby enhancing their overall health and well-being. ### For Healthcare By addressing the social and emotional needs of seniors through pet companionship, healthcare providers can improve physical and mental wellness, while also minimizing healthcare expenses associated with social isolation and depression among elderly individuals. ## Workshop question How can you create a personalized experience to enhance brand trust? ## Trend signals for Lively Pet Trend score 4.5 out of 10, from popularity 68%, activity 58%, freshness 8%. - Popularity: 68% - Activity: 58% - Freshness: 8% ## Examples of the Lively Pet trend 4 featured examples from Mar 1 to May 31, 2019. - [Pop-Up Puppy Bars](https://www.trendhunter.com/trends/pupup-ba): Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day (Category: Lifestyle) Implication: Dogs have become an integral part of the craft beer culture, and businesses in this industry could potentially boost client loyalty by hosting dog-friendly events. - [Senior Companionship Dog Dates](https://www.trendhunter.com/trends/dog-dates): Pedigree’s Dog Dates Pairs the Elderly with Canine Friends (Category: Lifestyle) Implication: Innovations in pet care services that cater specifically to elderly individuals, offering temporary dog companionship programs and specialized products. - [Dog-Friendly Sensory Spaces](https://www.trendhunter.com/trends/the-scent-den): 'The Scent Den' in Toronto Provides an Enriching Experience for Dogs (Category: Lifestyle) Implication: Ensuring the wellness of pets by providing stimulating activities and unique services can generate customer loyalty and retention. - [Booze-Serving Dog Parks](https://www.trendhunter.com/trends/boozehounds): Boozehounds Dog Bar Caters to Both Pups and Their Parents (Category: Business) Implication: The hospitality industry can explore the concept of canine-friendly bars to diversify their offerings and attract more customers, especially pet owners who are looking for unique… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)