# Live Fundraising Live fundraising initiatives help consumers feel more connected. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 22, 2022 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/live-fundraising ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Live Fundraising trend? **Live Fundraising:** Live fundraising, whether for charities or creators looking for support, has become more popular as platforms make it easier to stream campaigns and content live. Donation options are often included in these initiatives and simplify the process of giving and receiving funds. ## The consumer insight behind the Live Fundraising trend Gen Z and young Millennial consumers are especially drawn to streaming platforms with content that's created by users, and live-streaming has become an enormous business because of these platforms. Fundraising in this space is made easier with the sense of personal connection that live-streaming fosters between charities, brands or creators and their followings. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 24, 2021 to Jan 31, 2023 - Published: Jun 22, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Live Fundraising trend ### Live Fundraising Live streaming for fundraising campaigns and content has become more popular among younger consumers who are drawn to users' content creation on various streaming platforms, creating space for personal connection between charities, brands, creators, and their supporters. ### Monetizable Social Live Streaming Social media platforms such as TikTok are developing separate live streaming services to serve different markets and allow content creators to monetize their content with subscription and donation systems like Twitch, creating opportunities for younger users who want to interact with their favorite creators. ### Cooperative Stream Viewing The integration of Apple's SharePlay feature with Twitch's live streaming service offers viewers a new way to share their viewing experiences with others, enhancing viewing experience and increasing engagement on the platform. ## What the Live Fundraising trend means for industry ### For Nonprofit & Charitable Organizations Live streaming for fundraising and donation campaigns can increase donor participation and connect consumers with causes and organizations in a personal way. ### For Entertainment & Nightlife Developing mobile apps that allow virtual partying and money-raising through donations or event tickets during the pandemic can be a disruptive innovation in the entertainment industry where physical events are not possible. ### For Marketing & Advertising Creating live marketing campaigns that showcase real experiences and use the latest technology like living billboards and streaming platforms can attract audiences seeking personal connections with brands and products. ## Workshop question How could your brand use live-campaigning to market its purpose, product or service? ## Trend signals for Live Fundraising Trend score 4.4 out of 10, from popularity 67%, activity 51%, freshness 14%. - Popularity: 67% - Activity: 51% - Freshness: 14% ## Examples of the Live Fundraising trend 5 featured examples from Mar 24, 2021 to Jan 31, 2023. - [Social Live Streaming Applications](https://www.trendhunter.com/trends/tiktok-live-stream): TikTok is Launching a Monetizable Live Streaming Service (Category: Tech) Implication: The development of monetizable live streaming services is set to shape the social media industry, with profitability becoming a core factor for content creators. - [Gamified Charity Events](https://www.trendhunter.com/trends/park-beyond): Make-A-Wish Partnered with Bandai Namco on its Livestreaming Event (Category: Social Good) Implication: Nonprofits can explore the trend of gamifying events to attract more donors and raise awareness for their cause, like Make-A-Wish partnering with Bandai Namco. - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards): Interac Has Debuted Living Billboards as Part of Its Campaign (Category: Marketing) Implication: Living billboards and minimalist marketing can disrupt traditional advertising methods and offer new opportunities for marketers to connect with their target audience. - [Money-Raising Virtual Party Apps](https://www.trendhunter.com/trends/rave-to-save): Desperados' Rave to Save App Donates €1 for Every 1000 Steps (Category: Lifestyle) Implication: The nightclub and entertainment industry is finding new and innovative ways to leverage technology to stay afloat amid the global pandemic. - [Cooperative Stream Viewing Features](https://www.trendhunter.com/trends/cooperative-stream-viewing): 'Twitch' Now Features Support for SharePlay on Apple Devices (Category: Tech) Implication: Streaming services could embrace cooperative viewing features to provide a more social and interactive experience for viewers, potentially increasing engagement and retention rate… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)