# Live E-Commerce Live shopping experiences allow consumers to view as their items are selected. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 1, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/live-ecommerce ## Key Figures - Trend score: 5.8/10 - Evidence articles: 7 ## What is the Live E-Commerce trend? **Live E-Commerce:** Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity. ## The consumer insight behind the Live E-Commerce trend Consumers are turning increasingly to e-commerce for the convenience those shopping experiences offer. However, the e-commerce industry isn't often able to replicate the more playful and interactive aspects of shopping that brick-and-mortar allows. Thus, consumers are increasingly turning to e-commerce brands that are able to merge the convenience of online shopping with the interactivity of in-person shopping. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 17, 2019 to Mar 11, 2021 - Published: Jun 1, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Live E-Commerce trend ### Live Shopping Experiences Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity. ### Streaming Video Integration Platforms like Livescale offer integrated transactions on video, making the tool both a marketing and sales tool. ### Personalized Live Shopping Advisors Retailers are adopting technology for live shopping experiences like Gucci Live, which connects potential customers with a personalized advisor to showcase luxury items and cater to clients remotely. ## What the Live E-Commerce trend means for industry ### For E-commerce The adoption of live shopping experiences and streaming video integration creates new opportunities for e-commerce to merge convenience with interactivity in online shopping. ### For Retail Personalized live shopping advisors present an opportunity for the retail industry to engage with clients and customers remotely while maintaining a high level of customer service. ### For Marketing Streaming video integration and personalized live shopping advisors can be used as a marketing tool to increase engagement and convert leads into sales. ## Workshop question How could your brand enhance its e-commerce experience for customers? ## Trend signals for Live E-Commerce Trend score 5.8 out of 10, from popularity 89%, activity 77%, freshness 10%. - Popularity: 89% - Activity: 77% - Freshness: 10% ## Examples of the Live E-Commerce trend 7 featured examples from Apr 17, 2019 to Mar 11, 2021. - [Live E-Commerce Platforms](https://www.trendhunter.com/trends/ecommerce-platform1): A Live Streaming E-Commerce Platform Named Whatnot Raised $20 Million (Category: Business) Implication: Whatnot's success in fundraising signals potential growth and investment opportunities in the e-commerce industry. - [Live Luxury Shopping Services](https://www.trendhunter.com/trends/gucci-live): Gucci Live is for Personalized Online Luxury Shopping (Category: Business) Implication: The luxury retail industry is adapting to the current climate by offering live shopping services to deliver a personalized shopping experience. - [Live Shopping Apps](https://www.trendhunter.com/trends/live-shopping): HelpJess Connects Consumers to Brick-and-Mortar Retail Staff (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate live shopping video experiences into e-commerce platforms to differentiate from competitors and provide a more engaging shopping exp… - [Shopping Party Apps](https://www.trendhunter.com/trends/shopping-party): Dote's Live Shopping Platform Lets Influencers Host Events (Category: Tech) Implication: Using live shopping parties to create a more immersive shopping experience and increase sales for online retailers. - [Shoppable Live Fashion Shows](https://www.trendhunter.com/trends/live-fashion-show): Livestyle by Klarna Engages and Inspires Viewers (Category: Business) Implication: Fashion retailers can leverage digital fashion experiences and live video shopping to create innovative ways for customers to browse, interact, and purchase their products. - [Live Shopping Services](https://www.trendhunter.com/trends/live-shopper): Live Shopper Lets Customers See Their Groceries Being Hand-Picked (Category: Lifestyle) Implication: Implementing real-time shopping experiences and adding nutritional support to existing services presents a disruptive innovation opportunity. - [Live Streamed Shopping](https://www.trendhunter.com/trends/livescale): Livescale is an eCommerce Platform That Displays Live Streaming Videos (Category: Business) Implication: The integration of live streaming in ecommerce platforms presents opportunities for brands to create immersive shopping experiences and boost online sales. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)