# Literary Aesthetic Fashion brands take inspiration from classic and current literature. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 7, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/literary-aesthetic ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Literary Aesthetic trend? **Literary Aesthetic:** The adoption of literature into modern day streetwear fashion is on the rise, with clothing and lookbooks that evoke familiar themes. This shift correlates with the rise of streetwear popularity, and its adoption by high-end brands that look to people and cultures to inspire their styles. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4, 2017 to Apr 24, 2018 - Published: May 7, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Literary Aesthetic trend ### Literary Streetwear Brands are adopting literature into modern day streetwear fashion, using clothing and lookbooks that evoke familiar themes from classic and current literature. ### Mythical Beast-Inspired Design Designers are taking cues from medieval literature and using unconventional patterns inspired by mythical beasts to create unique collections. ### Electronic Music-Inspired Capsules Fashion labels are being influenced by 90s electronic music and DIY activities, resulting in a range of streetwear staples with evocative collage imagery. ## What the Literary Aesthetic trend means for industry ### For Fashion Industry Fashion brands are creating new designs and collections inspired by classic and current literature, medieval illustrations of mythical beasts, and 90s electronic music. ### For Creative Arts Industry Artists, writers, and musicians are inspiring new fashion trends with their works, resulting in unique and creative designs that appeal to a wide range of consumers. ### For Digital Media Industry The rise of streetwear popularity is being driven by social media influencers who are sharing images and videos of themselves wearing the latest fashion trends, influencing consumer purchasing decisions. ## Workshop question How could your brand be inspired by its consumers, rather than trying to inspire them? ## Trend signals for Literary Aesthetic Trend score 3.6 out of 10, from popularity 43%, activity 56%, freshness 8%. - Popularity: 43% - Activity: 56% - Freshness: 8% ## Examples of the Literary Aesthetic trend 4 featured examples from Jul 4, 2017 to Apr 24, 2018. - [Mythical Beast-Inspired Designer Fashion](https://www.trendhunter.com/trends/new-burberry): The New Burberry Line Takes Cues from Medieval Literature (Category: Fashion) Implication: Fashion brands can capitalize on the trend of mythical beast-inspired patterns to create unique and eye-catching designs. - [Dystopian Literature Fashion Lookbooks](https://www.trendhunter.com/trends/dystopian-literature): Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message (Category: Fashion) Implication: Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs. - [Artist-Modelled Streetwear Lookbooks](https://www.trendhunter.com/trends/reginald-sylvester-ii): Reginald Sylvester II Posed in the New Rare Panther Offerings (Category: Fashion) Implication: Streetwear brands can leverage artist collaborations and unique graphic designs to stand out in the competitive fashion market. - [Electronic Music-Inspired Capsules](https://www.trendhunter.com/trends/syndicate-original): Syndicate Original Drops Its Latest 90s-Focused Line for SS18 (Category: Fashion) Implication: The 90s-inspired fashion trend creates opportunities for retail companies to attract customers by offering clothing that taps into nostalgia and the cultural zeitgeist of that era. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)